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Apple's SIRI Is More Than an Application

Author: Michael Morgan, Senior Analyst, Mobile Devices

Published: 17 Nov 2011

Although SIRI is still in beta, initial usage has shown that Apple has dedicated itself to ensuring that the technology is optimally integrated into key device functionality and that it offers easy one-button access, thus encouraging consumers to give SIRI a try

The full text of this Insight is available to subscribers of the Smartphones & Mobile Devices Research Service.

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