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Technology Barometer™: Digital Lifestyle

Brand Profile: Microsoft Video Game Console

Surveys

Pages
27
Deliverables
Released
1Q 2012
Product Code
SU-2005
Price
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This report considers the impact of Microsoft's game console brand and hardware on the devices/technologies found in consumers' households. Supporting the analysis is data collected from a primary study conducted online in March 2011 in the following countries: France, Germany, UK, China, India, South Korea - each country had 1000 completes (data however, is mostly reported by region). The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, the Xbox 360 was the most-owned Microsoft console - commentary as it relates to other game console platforms is also included where appropriate.

Table of Contents

Background/Methodology
Summary: Regional and Country Brand Ownership
Brand Ownership by Country
Summary: Brand Ownership by Age
Brand Ownership by Age
Summary: Console Models
Console Models
Summary: Other Consumer Electronics Devices Owned
Other Consumer Electronics Devices Owned
Summary: Brands of HDTVs Owned (Western Europe)
Brands of HDTVs Owned (Western Europe)
Summary: Brands of HDTVs Owned (Asia-Pacific)
Brands of HDTVs Owned (Asia-Pacific)
Summary: Brands of Blu-ray Players Owned (Western Europe)
Blu-ray Player Brands Owned (Western Europe)
Summary: Brands of Blu-ray Players Owned (Asia-Pacific)
Blu-ray Player Brands Owned (Asia-Pacific)
Summary: Home Network Usage
Type of Home Network
Type of Wireless Home Network Technology
Summary: Pay TV and Video Behavior
Pay TV Services Used
Video Behavior
Summary: Audio Behavior
Audio Behavior




13 Charts
  • Brand Ownership by Country (Western Europe and Asia-Pacific)
  • Brand Ownership by Age
  • Console Models
  • Other Consumer Electronics Devices Owned
  • Brands of HDTVs Owned (Western Europe)
  • Brands of HDTVs Owned (Asia-Pacific)
  • Blu-ray Player Brands Owned (Western Europe)
  • Blu-ray Player Brands Owned (Asia-Pacific)
  • Type of Home Network
  • Type of Wireless Home Network Technology
  • Pay TV Services Used
  • Video Behavior (Once a Week or More Often)
  • Audio Behavior (Once a Week or More Often)