• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Technology Barometer™: Digital Lifestyle

Video Game Console Brand Comparison (Wave 2)

Surveys

Pages
31
Deliverables
Released
4Q 2011
Product Code
SU-2003
Price
Login

This report considers the impact of game console brands and hardware on the devices/technologies found in a consumer’s household. Supporting the analysis is data collected from a primary study conducted in March 2011, which was fielded in the following countries: US, France, Germany, UK, China, India, and South Korea. The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, Microsoft’s Xbox 360, Nintendo’s Wii, and Sony’s PS3 (along with the PS2) were the most-owned consoles.

Table of Contents

Background/Methodology
Summary: Regional and Country Brand Ownership
Brand Ownership by Country
Summary: Brand Ownership by Age
Brand Ownership by Age
Summary: Console Models
Console Models
Summary: Other Consumer Electronics Devices Owned
Other Consumer Electronics Devices Owned
Summary: Brands of HDTVs Owned (Western Europe)
Brands of HDTVs Owned (Western Europe)
Summary: Brands of HDTVs Owned (Asia Pacific)
Brands of HDTVs Owned (Asia Pacific)
Summary: Brands of HDTVs Owned (United States)
Brands of HDTVs Owned (United States)
Summary: Brands of Blu-ray Players Owned (Western Europe)
Blu-ray Player Brands Owned (Western Europe)
Summary: Brands of Blu-ray Players Owned (Asia Pacific)
Blu-ray Player Brands Owned (Asia Pacific)
Summary: Brands of Blu-ray Players Owned (United States)
Blu-ray Player Brands Owned (United States)
Summary: Home Network Usage
Type of Home Network
Type of Wireless Home Network Technology
Summary: Pay TV and Video Behavior
Pay TV Services Used
Video Behavior
Summary: Audio Behavior
Audio Behavior




15 Charts
  • Brand Ownership by Country (Western Europe and Asia Pacific)
  • Brand Ownership by Age
  • Console Models
  • Other CE Devices Owned
  • Brands of HDTVs Owned (Western Europe)
  • Brands of HDTVs Owned (Asia Pacific)
  • Brands of HDTVs Owned (United States)
  • Blu-ray Player Brands Owned (Western Europe)
  • Blu-ray Player Brands Owned (Asia Pacific)
  • Blu-ray Player Brands Owned (United States)
  • Type of Home Network
  • Type of Wireless Home Network Technology
  • Pay TV Services Used
  • Video Behavior (Once a Week or More Often)
  • Audio Behavior (Once a Week or More Often)