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Amazon Finds Its eReader Mojo with 4th Generation Kindle Launch

Author: Jeff Orr, Group Director, Consumer Research

Published: 12 Oct 2011

What upgrade potential do these new Kindle readers bring to Amazon’s installed base and in what ways are eBook Reader perceptions changing?

The full text of this Insight is available to subscribers of the Connected Home Research Service and the Digital Lifestyle Research Service and the Tablets, Netbooks & Mobile CE Research Service.

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