• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Technology Barometer™: Digital Lifestyle

Brand Profile: Sony (US) - Wave 2

Surveys

Pages
26
Deliverables
Released
4Q 2011
Product Code
SU-2002
Price
Login

This report considers the impact of Sony's game console brand and hardware on the devices/technologies found in US consumers' households. Supporting the analysis is data collected from a primary study conducted online in March 2011, which concluded with 2000 completes. The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, Sony's PlayStation 2 (PS2) and PlayStation 3 (PS3) were the most-owned Sony consoles - commentary as it relates to other game console platforms is also included where appropriate. Historical shipments of the PS2 and PS3, as well as ABI Research's worldwide game console forecast, are also included.

Table of Contents

Background/Methodology
Summary: Demographic Profile and Console Owned
Sony Owners: Console Models
Sony Owners: Portable Video Game Models
Sony Ownership by Age
Summary: Other Consumer Electronics Devices Owned
Sony Owners: Other Consumer Electronics Devices Owned
Summary: Brands of HDTVs Owned
Sony Owners: Brands of HDTVs Owned
Summary: Blu-ray Players Owned
Sony Owners: Blu-ray Player Brands Owned
Summary: Home Network Usage
Sony Owners: Type of Home Network
Sony Owners: Type of Wireless Home Network Technology
Summary: Connected Video Consoles
Sony Owners: How Video Console Is Connected to Home Network
Sony Owners: Activities Performed on Connected Video Game Console
Summary: Pay TV
Sony Owners: Pay TV Services Used
Sony Owners: Consideration of Cancelling Pay TV Services
Summary: Video and Audio Behavior
Sony Owners: Video Behavior
Sony Owners: Audio Behavior
Game Console Shipments and Forecast




15 Charts
  • Sony Owners: Console Models
  • Sony Owners: Portable Video Game Models
  • Sony Ownership by Age
  • Sony Owners: Other Consumer Electronics Devices Owned
  • Sony Owners: Brands of HDTVs Owned
  • Sony Owners: Blu-ray Player Brands Owned
  • Sony Owners: Type of Home Network
  • Sony Owners: Type of Wireless Home Network Technology
  • Sony Owners: How Video Console Is Connected to Home Network
  • Sony Owners: Activities Performed on Connected Video Game Console
  • Sony Owners: Pay TV Services Used
  • Sony Owners: Consideration of Cancelling Pay TV Services
  • Sony Owners: Video Behavior
  • Sony Owners: Audio Behavior
  • Game Console Shipments and Forecast