Pages

30

Deliverables

Released

4Q 2011

Product Code

RR-APMA-11

Price

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The rise of feature phones and smartphones in China in recent years has contributed to a growing trend of mobile applications usage. While some of the mature markets in the west are already immersed in smartphones and swarmed with smartphone applications, the mobile applications market in China is only beginning to emerge. This report provides a deeper view into China’s unique mobile app environment, where some of the distinctive characteristics and challenges include language barriers, limited popularity of credit cards, tight government regulations, and piracy concerns. It outlines the mobile app ecosystem, identifies the drivers and challenges of app development, and focuses on the major trends and market outlook.

What Questions Does This Report Answer?

• What are the characteristics of the Chinese mobile application market?
• What are the drivers and inhibitors of Chinese mobile applications?
• What are the major trends in the Chinese mobile application market?
• What are the profiles of Chinese consumers downloading mobile applications?
• How should marketers develop a mobile application strategy in China?

Who Needs This Report?

• Mobile device manufacturers
• Mobile application platform vendors
• Mobile application developers
• Mobile network operators
• Mobile advertisers
• Media and content providers
• Investors