Market Insight

Mobile Data Traffic Surprise: Accessories Contributing to Increased Demand

Author: Jeff Orr, Group Director, Consumer Research

Published: 06 Sep 2011

Mobile devices are using increasingly higher levels of mobile data traffic. The demand has mobile network operators scrambling to address the needs of existing devices, applications and services. However, it is not just the devices that are requiring use of the mobile broadband connection. A new breed of connected device accessories that work in tandem with the host device to deliver exciting capabilities in unique ways is emerging. As these products go through the awareness and adoption stages, what impact will they have on user behavior and on mobile data network capacity plans?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Cellular PC Modems Research Service and the Tablets, Netbooks & Mobile CE Research Service.

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