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With Subway, Google Wallet Succeeds Sooner Than You'd Think

Author: Mark Beccue, Senior Analyst, Mobile Services

Published: 19 Sep 2011

Most industry observers believe consumers will not adopt NFC mobile payments unless they are able to use them for everyday purchases, thus shaping consumer behavior and increasing familiarity with the technology

The full text of this Insight is available to subscribers of the Mobile Money & NFC Research Service and the Smart Cards & Embedded Security Research Service.

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