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Apple TV Rumors Persist, But Why?

Author: Michael Inouye, Senior Analyst, Consumer Research

Published: 14 Sep 2011

Industry insiders and pundits alike continue to proclaim the Apple TV (not another STB) is on the horizon. To their credit, this might seem like a natural extension to the company’s product portfolio, especially since the primary screen or TV is perhaps Apple’s “last (screen) frontier.” Despite the company’s myriad of successes in the portable/mobile/computing markets, the largest screen in the house continues to elude Apple. Still, considering the economic environment and softening sales of HDTVs, is this a prudent or necessary move?

The full text of this Insight is available to subscribers of the Connected Home Research Service and the Digital Lifestyle Research Service.

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