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Tablet War Heats Up in India

Author: Aishwarya Singh, Research Analyst

Published: 12 Sep 2011

A few weeks ago, two leading mobile telephony firms in India, Bharti and Reliance Communications (RCom), and one relatively lesser known firm, Lakshmi Access Communications Systems Pvt Ltd (LACS), have launched low cost media tablets in the Indian market. RCom unleashed a seven inch tablet PC priced at about US $280 (INR 13,000); Beetel Teletech, a unit of the Bharti group, took the wraps off of Magiq, priced at US $220 (INR 9,999); and LACS went even lower by pricing its Magnum Pepper range of tablets closer to US $99 (INR 5000).

The full text of this Insight is available to subscribers of the Tablets, Netbooks & Mobile CE Research Service and the Asia Intelligence Research Service.

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