Indian Mobile Device Market

Micromax, Spice Mobile, G'Five, Karbonn, Maxx, Nokia, Samsung, RIM, and Sony Ericsson

Research Report

Pages
32
Deliverables
Released
1Q 2012
Product Code
RR-MIDN-11
Price
Login

The Indian mobile handset market has witnessed a huge shift in dynamics with tier one vendors such as Nokia, Samsung, Sony Ericsson, Motorola, and LG losing a significant amount of market share to the smaller local players like Micromax Mobile, G’Five International Limited, Spice Global, Karbonn, Maxx Mobile, Lava International Limited, and Zen Corporation. These vendors benefited from their feature-rich, localized product offerings at much lower price points and the opportunities created by unprecedented growth in the Indian mobile market in the past few years. This report focuses exclusively on the Indian mobile handset market, which has not only seen staggering growth but also has seen the emergence of indigenous and Chinese players in the Indian market. The report identifies the market drivers for the growth of the handset market in India and provides forecasts for handset shipments, 3G subscriptions, and smartphone market size. This report also identifies the relative distribution of handsets across different handset segments, i.e. ultra-low cost, low cost, feature phone, smartphone, etc. and forecasts future trends. It also includes a short profiling of key local players along with the leading multinational handset manufacturers in the Indian mobile market.

What Questions Does This Report Answer?

  • What are the different mobile handset value segments in the Indian market?
  • What are the growth opportunities that the Indian handset market has to offer?
  • How big is the handset market in India and how will it evolve in the coming years?
  • What factors led to the rise of domestic handset manufacturers in the Indian market?
  • Who are the various players in the Indian handset market and what are their market shares?
  • What features and capabilities do the handsets available in the Indian market have?
  • What are the drivers that lead to the unprecedented growth of the Indian handset market?
  • What is the forecasted growth of the handset shipments by value segments (LCH, ULCH, Enhanced, and Smartphones) for the Indian market?
  • What will be the pricing trend for various handset segments in the Indian market in the next 5 years?
  • How is the replacement market for handsets shaping up in India?

Who Needs This Report?

  • Handset OEMs and ODMs selling in/ targeting the Indian market
  • Mobile operators in India
  • Mobile platform and software vendors
  • Semiconductor manufacturers

Table of Contents

  • Executive Brief

  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations

Section 1.
INDIAN HANDSET MARKET

1.1. Executive Summary

Section 2.
MARKET OVERVIEW

2.1. Rural Urban Digital Divide
2.2. Market Growth
2.3. Market Trends

Section 3.
MARKET DRIVERS

3.1. Declining ASP
3.2. Replacement Market
3.3. Growing Rural Penetration
3.4. 3G Growth
3.5. Increase in Smartphone Penetration

Section 4.
HANDSET VALUE SEGMENTS

4.1. Entry Level Handsets
4.2. Enhanced/Feature Handsets
4.3. Smartphones
4.4. Feature Evolution

Section 5.
INTERNATIONAL VERSUS DOMESTIC PLAYERS

5.1. Factors in Favor of Domestic Players
5.2. Key Changes in Government Policies
5.3. The Rise of MediaTek
5.4. Unaddressed Customer Issues
5.5. Targeting the Right Audience
5.6. Price Points
5.7. Aggressive Marketing and Branding
5.8. Time to Market

Section 6.
MARKET SHARE ANALYSIS


Section 7.
COMPANY PROFILING (DOMESTIC)

7.1. Micromax
7.2. Karbonn
7.3. S Mobility (Spice Mobile)
7.4. MAXX Mobile
7.5. G'Five International Limited
7.6. Lava
7.7. Wynncom

Section 8.
KEY INTERNATIONAL PLAYERS

8.1. Nokia
8.2. Samsung
8.3. Research In Motion
8.4. Motorola
8.5. LG
8.6. Sony Ericsson (Sony)
8.7. Apple

Section 9.
INDIA'S SMARTPHONE MARKET

9.1. 3G Subscribers
9.2. Smartphone Market Forecast
9.3. Smartphone Operating System
9.4. Smartphone Chipsets

Section 10.
COMPANY DIRECTORY


Section 11.
ACRONYMS

11.1. Scope of Study
11.2. Sources and Methodology
11.3. Notes




14 Charts
  • Handset Shipment, India, Forecast: 2011 to 2017
  • Handset Market Share by Unit, India: 2011
  • Wireless Subscriber and Teledensity
  • Handset Shipment
  • Handset Shipment by Technology
  • Share of Replacement Handsets in Total Handset Demand
  • Handset Shipment by Value Segment
  • Ultra-low-cost Handset Feature Penetration
  • Low-cost Handset Feature Penetration
  • Enhanced Handset Feature Penetration
  • Smartphone Handset Feature Penetration
  • Handset Market Share by Unit
  • Smartphone OS
  • Smartphone Chipset
1 Figures
  • Strategic Control Groups - Indian Handset Market, India: 2011