Pages

40

Deliverables

Released

1Q 2012

Product Code

RR-ARMD-12

Price

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Where is the money in mobile apps? The remarkable growth of mobile applications has spawned a number of different revenue models, none of which have yet proven to be the gold standard for most developers. Paid apps have worked for a select few, while in-app purchases and ad-supported models are gaining popularity. This report analyzes the established and emerging business cases for mobile applications revenue models and the key players involved, with the intent of predicting how mobile application developers, MNOs, content providers, brands, applications platform and infrastructure providers, and app stores will make money from mobile applications over the next five years. Forecasts will include revenues generated by mobile apps by revenue model, broken down by global regions and some selected countries.

What Questions Does This Report Answer?

• Which mobile application revenue model is best for my mobile application?
• Which mobile application revenue models will be the most popular over the next five years globally, regionally?
• Why won't in-app payments completely dominate mobile application revenues?
• Are there differences regionally in success levels for mobile application revenue models over the next five years?

Who Needs This Report?

• Mobile application developers
• Mobile application platform providers
• MNOs
• Mobile OS vendors
• Brands
• Advertising agencies
• Payment providers