Ultra Mobile Devices in the US Market

Media Tablets, Netbooks, UMPCs, and MIDs

Research Report

Pages
38
Deliverables
Released
3Q 2011
Product Code
RR-USMD-11
Price
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The hottest new mobile devices - media tablets - are part of the ultra-mobile device (UMD) market that includes numerous innovations over the past four years, such as mobile Internet devices (MIDs), ultra-mobile PCs (UMPCs), and netbook computers. Each form-factor has been replacing itself with a radically different mobile computing concept every 24 months. One of the leading countries behind the UMD charge is the United States. This study analyzes trends for UMDs in the US. While quickly surpassing shipments of legacy MIDs and UMPCs, how long will it take before media tablets overtake netbooks? What distribution and sales channels are having the greatest impact and how will that trend change over time? What are the attach rates by operating system, applications processor, and connectivity?

What Questions Does This Report Answer?

  • What is an Ultra Mobile Device (UMD)?
  • What is the processor and OS mix for UMDs in the US?
  • Who in the US will use these devices?
  • What are the US distribution and sales channels for UMDs?
  • What will the average selling price for UMDs in the US look like over the next five years?
  • What is the vendor market share for media tablets and netbooks in the US?
  • How big is the US market for UMDs now, and what will it be in the years to come?

Who Needs This Report?

  • Device manufacturers and those considering entering this space
  • Traditional PC, laptop, netbook and handset manufacturers
  • Mobile operators and retailers that sell computing and consumer electronic devices
  • Consumer Electronics and UMD component and subsystem manufacturers

Table of Contents

  • Executive Brief

  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations

Section 1.
EXECUTIVE SUMMARY

1.1. Overview
1.2. Market Drivers
1.3. Market Inhibitors
1.4. Key Findings and Strategic Recommendations
1.5. Market Forecast

Section 2.
MARKET ISSUES

2.1. UMD and Segment Definitions
2.2. Presentation of UMD Market Data in This Study
2.3. Distribution and Sales Channels
2.4. Direct from Manufacturer
2.5. Retail / E-commerce
2.6. Mobile Network Operator
2.7. US Channel Distribution: Ultra Mobile Devices
2.8. US Channel Distribution: Media Tablets
2.9. US Channel Distribution: Netbooks
2.10. Average Selling Price
2.11. US ASP: Ultra-mobile Devices
2.12. US ASP: Media Tablets
2.13. US ASP: Netbooks

Section 3.
TECHNOLOGY ISSUES

3.1. Application Processors
3.2. UMDs
3.3. Media Tablets
3.4. Netbooks
3.5. Operating System Software
3.6. UMDs
3.7. Media Tablets
3.8. Netbooks
3.9. Connectivity
3.10. UMDs
3.11. Media Tablets
3.12. Netbooks

Section 4.
VENDOR LANDSCAPE

4.1. UMD Vendor Market Share (United States Only)

Section 5.
MARKET FORECASTS

5.1. Methodology
5.2. Assumptions
5.3. Market Segment Forecasts
5.4. Unit Shipment Volumes and Forecast
5.5. UMDs
5.6. Media Tablets
5.7. Netbooks
5.8. UMPCs
5.9. MIDs
5.10. Shipment Revenue Volumes and Forecast
5.11. UMDs
5.12. Media Tablets
5.13. Netbooks
5.14. UMPCs
5.15. MIDs

Section 6.
COMPANY DIRECTORY


Section 7.
ACRONYMS

7.1. Scope of Study
7.2. Sources and Methodology
7.3. Notes




50 Tables

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10 Charts
  • Ultra Mobile Device Shipments and Revenues
  • Ultra Mobile Device ASP, by Form-Factor
  • Ultra Mobile Device Shipments, by Distribution Channel
  • Ultra Mobile Device Shipments, by Applications Processor
  • Ultra Mobile Device Shipments, by Operating System
  • Ultra Mobile Device Shipments, Wi-Fi Penetration
  • Ultra Mobile Device Shipments, Bluetooth Penetration
  • Ultra Mobile Device Shipments, WWAN Penetration
  • Ultra Mobile Device Shipments, WWAN Penetration by Air Interface Protocol
  • UMD Shipments and Revenues in the United States, Forecast: 2009 to 2016