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Tablets in the Connected Home
Second Screen Applications, Pay-TV, and Complementary Services
Research Report
- Pages
- 43
- Deliverables
-
- Released
- 1Q 2012
- Product Code
- RR-TICH-11
- Price
- Login
The market is still relatively nascent for tablets and despite Apple's strong market share in 2011 there are new opportunities to more effectively compete with Apple without relying on price as the sole lever (e.g. productivity software). In the end, the tablet has proven to be more than just a large smartphone and will continue to serve a complementary role in the digital home, supporting TV Everywhere initiatives, DVR programming, remote control functions, interactive features, and information browsing/gathering. Tablets also accentuate the pay-TV experience by serving as a thin client STB and adding new ways for the service provider to engage with their customer base (e.g. via applications). The gaming market (game consoles and portable game players) stands to undergo the greatest impact from media tablets, from a reduction in support amongst casual gamers and a gradual transition to mobility for portable game players. This report discusses the media tablet market and the impact of this device category on the digital home: pay-TV, broadband, networking, consumer electronics, and content. The various content/device/service ecosystems are discussed, as well as augmenter services like TV Everywhere.
What Questions Does This Report Answer?
- What is the media tablet forecast? (shipments, worldwide)
- What is the expected penetration rate of media tablets? (by population age 15+)
- What role are media tablets expected to play in the digital home?
- What impact will media tablets have on game consoles and portable game players?
- How are consumers using media tablets?
- How are pay-TV operators leveraging media tablets?
Who Needs This Report?
- CE companies
- Silicon providers
- Content providers
- Application/software developers
Table of Contents
-
Executive Brief
- Top Line Forecast
- Drivers
- Drivers (Cont.)
- Inhibitors
- Market Share
- Summary and Strategic Recommendations
Section 1.
EXECUTIVE SUMMARY
Section 2.
DIGITAL HOME MARKET ISSUES
Section 3.
TECHNOLOGY ISSUES
Section 4.
KEY TABLET ECOSYSTEMS
Section 5.
MARKET FORECASTS: THE TABLET'S FUTURE ROLE AND IMPACT ON THE DIGITAL HOME
Section 6.
COMPANY DIRECTORY
Section 7.
ACRONYMS
Section 8.
LINKS TO RELATED RESEARCH
- Media Tablet Penetration Rates (Moderate)
- Penetration of Connected TVs (TV Households)
- Penetration of Blu-ray Players (TV Households)
- Penetration of Game Consoles (TV Households)
- Penetration Rate of Internet STBs (TV Households)
- Activities Performed on Connected Laptops and/or Netbooks
- Activities Performed on Connected Media Tablets
- Activities Performed on Connected Smartphone
- Media Tablet Shipments and Penetration Rate
- Media Tablet Market Share by OS (2011)
- Activities Performed on Connected Laptops, Smartphones, and Media Tablets (to HNET), US Survey Data, Fielded March 2011, n=750, 163, 68 (Laptops, Smartphones, Media Tablets)
- Second Screen and Second Screen Applications, Supporting T-Commerce
- Content Flow to Connected Devices
- Support for Video Content on iTunes Store