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Mobile Accessories

OEM and Device Segment Attach Rates

Surveys

Pages
164
Deliverables
Released
4Q 2011
Product Code
SU-1940
Price
Login

A US-based consumer survey investigating consumer purchasing behavior for mobile handset, media tablet, and ebook reader accessories. Consumer were questioned about device ownership, accessories purchased, average price paid, purchasing channel, satisfaction, and brand affinity. Tables highlighting results by accessory segment and device segment are included to demonstrate key purchasing channels, accessory attach rates, and average price paid by consumers for accessories. Handset accessory data is additionally segmented to detail in-box accessory attach rates and the differing attach rates and pricing for feature phone and smartphone-focused accessories.

Table of Contents

Methodology
Summary: Device Ownership
Device Ownership
Summary: Business and Personal Device Usage
Usage of Standard Mobile Phone ("Feature Phone")
Usage of Smartphone
Usage of Laptop
Usage of Netbook
Usage of Tablet
Usage of eBook Reader
Summary: Mobile Phone Brand, OS, Cost
Mobile Phone Brand
Smartphone Operating System
Cost of Mobile Phone (Among Those Who Paid)
Cost of Mobile Phone
Summary: Mobile Phone Details
Place Where Mobile Phone Was Purchased
Mobile Service Provider Retail/Online Store Where Mobile Phone Was Purchased
Major Retail/Online Store Where Mobile Phone Was Purchased
Summary: Mobile Phone Details (Continued)
Timeframe for Obtaining Mobile Phone
Mobile Phone Service Provider
Accessories Included in Handset Box with Mobile Phone
Summary: Accessories Included with Handset Purchase
Accessories Included (in Box) with Mobile Phone
Summary: Uses the Following "About Once a Day" (or More Often)
Summary: Satisfaction with Accessories in Handset Box
Summary: Mostly/Completely Satisfied with Accessories
Usage and Satisfaction of Individual Accessories Included in Handset Box
Summary: Usage Frequency of Accessories in Handset Box
Frequency of Battery Use
Satisfaction with Battery
Frequency of Charger Use
Satisfaction with Charger
Frequency of Memory Card Use
Satisfaction with Memory Card
Frequency of Mono Wired Headset Use
Satisfaction with Mono Wired Headset
Frequency of Stereo Wired Headset Use
Satisfaction with Stereo Wired Headset
Frequency of Mono Bluetooth Headset Use
Satisfaction with Mono Bluetooth Headset
Frequency of Stereo Bluetooth Headset Use
Satisfaction with Stereo Bluetooth Headset
Frequency of Wrist Strap Use
Satisfaction with Wrist Strap
Frequency of Adhesive Screen Protector/Scratch Protection Film Use
Satisfaction with Adhesive Screen Protector/Scratch Protection Film
Frequency of Carrying Holster/Belt Clip Holster Use
Satisfaction with Carrying Holster/Belt Clip Holster
Frequency of Protective Case or Pouch Use
Satisfaction with Protective Case or Pouch
Frequency of Data Transfer/Connection Kit Use
Satisfaction with Data Transfer/Connection Kit
Accessories Purchased "Off the Shelf" for Mobile Phones
Summary: Accessories Purchased "Off the Shelf"
Accessories Purchased "Off the Shelf" for Mobile Phone
Summary: Additional Battery Purchased "Off the Shelf"
Place of Purchase for Additional Battery
Mobile Service Provider Store Where Additional Battery Purchased
Primary Reason for Purchase of Additional Battery
How Soon After Acquiring Handset Was Additional Battery Purchased?
Other Devices Used With Additional Battery
Summary: Additional Charger Purchased "Off the Shelf"
Place of Purchase for Additional Charger
Mobile Service Provider Store Where Additional Charger Was Purchased
Major Retail Store Where Additional Charger Was Purchased
Primary Reason for Purchase of Additional Charger
Summary: Additional Charger Purchased "Off the Shelf" (Continued)
How Soon After Acquiring the Handset Was the Additional Charger Purchased?
Other Devices Used With Additional Charger
Type of Charger Purchased "Off the Shelf"
Summary: Memory Card Purchased "Off the Shelf"
Place of Purchase for Memory Card
Mobile Service Provider Store Where Memory Card Purchased
Major Retail Store Where Memory Card Purchased
Primary Reason for Purchase of Memory Card
Summary: Memory Card Purchased "Off the Shelf" (Continued)
How Soon After Acquiring Handset Was Memory Card Purchased?
Other Devices Used With Memory Card
Memory Card Capacity
Amount of Data Stored on Memory Card
Summary: Stereo Wired Headset Purchased "Off the Shelf"
Place of Purchase for Stereo Wired Headset
Primary Reason for Purchase of Stereo Wired Headset
How Soon After Acquiring Handset Was Stereo Wired Headset Purchased?
Other Devices Used With Stereo Wired Headset
Summary: Mono Bluetooth Headset Purchased "Off the Shelf"
Place of Purchase for Mono Bluetooth Headset
Mobile Service Provider Store Where Mono Bluetooth Headset Was Purchased
Major Retail Store Where Mono Bluetooth Headset Was Purchased
Primary Reason for Purchase of Mono Bluetooth Headset
How Soon After Acquiring Handset Was Mono Bluetooth Headset Purchased?
Other Devices Used With Mono Bluetooth Headset
Summary: Stereo Bluetooth Headset Purchased "Off the Shelf"
Place of Purchase for Stereo Bluetooth Headset
Primary Reason for Purchase of Stereo Bluetooth Headset
How Soon After Acquiring Handset Was Stereo Bluetooth Headset Purchased?
Other Devices Used With Stereo Bluetooth Headset
Summary: Screen Protector Purchased "Off the Shelf"
Place of Purchase for Adhesive Screen Protector/Scratch Protection Film
Mobile Service Provider Store Where Adhesive Screen Protector/Scratch Protection Film Was Purchased
Major Retail Store Where Adhesive Screen Protector/Scratch Protection Film Was Purchased
Summary: Screen Protector Purchased "Off the Shelf" (Continued)
Primary Reason for Purchase of Adhesive Screen Protector/Scratch Protection Film
How Soon After Acquiring Handset Was Adhesive Screen Protector/Scratch Protection Film Purchased?
Other Devices Used With Adhesive Screen Protector/Scratch Protection Film
Summary: Carrying Holster/Belt Clip Holster Purchased "Off the Shelf"
Place of Purchase for Carrying Holster/Belt Clip Holster
Mobile Service Provider Store Where Carrying Holster/Belt Clip Holster Purchased
Major Retail Store Where Carrying Holster/Belt Clip Holster Purchased
Summary: Carrying Holster/Belt Clip Holster Purchased "Off the Shelf" (Continued)
Primary Reason for Purchase of Carrying Holster/Belt Clip Holster
How Soon After Acquiring Handset Was Carrying Holster/Belt Clip Holster Purchased?
Other Devices Used With Carrying Holster/Belt Clip Holster
Summary: Protective Case/Pouch Purchased "Off the Shelf"
Place of Purchase for Protective Case or Pouch
Mobile Service Provider Store Where Protective Case or Pouch Was Purchased
Major Retail Store Where Protective Case or Pouch Was Purchased
Primary Reason for Purchase of Protective Case or Pouch
How Soon After Acquiring Handset Was Protective Case or Pouch Purchased?
Other Devices Used With Protective Case or Pouch
Summary: Automotive Car/Dash Mount or Cradle Purchased "Off the Shelf"
Place of Purchase for Automotive Car/Dash Mount or Cradle
Primary Reason for Purchase of Automotive Car/Dash Mount or Cradle
How Soon After Acquiring Handset Was Automotive Car/Dash Mount or Cradle Purchased?
Other Devices Used With Automotive Car/Dash Mount or Cradle
Summary: Average Cost of Accessories Purchased "Off the Shelf"
Summary: Average Cost of Accessories (Total)
Summary: Average Cost of Accessories (Smartphone)
Summary: Average Cost of Accessories (Feature Phone)
Summary: Brand Importance of Accessories Purchased "Off the Shelf"
Summary: Brand "Very Important/Critical" in Purchase of Accessories
Summary: Importance That Accessory/Handset Brand Are the Same
Summary: "Critical/Very Important" That Accessories Be the Same Brand As the Handset
Summary: Usage Frequency of Accessories Purchased "Off the Shelf"
Summary: Uses the Following Accessories "About Once a Day" or More Often
Summary: "Never" Uses the Following Accessories
Accessories Purchased for eBook Reader
Summary: Accessories Purchased for eBook Reader
Purchased the Following Accessories for the eBook Reader
Purchased "Off the Shelf" for eBook Reader
Place of Purchase for Protective Case
Summary: Accessories Purchased for eBook Reader (Continued)
Major Retail Store Where Protective Case Purchased
Place of Purchase for Screen/Scratch Protector
Average Cost of eBook Reader Accessories
Accessories Purchased for Tablet
Summary: Accessories Purchased for Tablet
Has Purchased the Following Accessories for Tablet
Purchased Accessories "Off the Shelf" for Tablet
Place of Purchase for Protective Case
Summary: Accessories Purchased for Tablet (Continued)
Major Retail Store Where Protective Case Was Purchased
Place of Purchase for Screen/Scratch Protector
Average Cost of Accessories for Tablet
Demographics
Age
Gender
State of Residency
Occupational Status
Income




124 Charts
  • Device Ownership
  • Usage of Standard Mobile Phone ("Feature Phone")
  • Usage of Smartphone
  • Usage of Laptop
  • Usage of Netbook
  • Usage of Tablet
  • Usage of eBook Reader
  • Mobile Phone Brand
  • Smartphone Operating System
  • Cost of Mobile Phone (Among Those Who Paid)
  • Cost of Mobile Phone
  • Place Where Mobile Phone Was Purchased
  • Mobile Service Provider Retail/Online Store Where Mobile Phone Was Purchased
  • Major Retail/Online Store Where Mobile Phone Was Purchased
  • Timeframe for Obtaining Mobile Phone
  • Mobile Phone Service Provider
  • Accessories Included (in Box) with Mobile Phone
  • Summary: Uses the Following "About Once a Day" (or More Often)
  • Summary: Mostly/Completely Satisfied with Accessories
  • Frequency of Battery Use
  • Satisfaction With Battery
  • Frequency of Charger Use
  • Satisfaction with Charger
  • Frequency of Memory Card Use
  • Satisfaction with Memory Card
  • Frequency of Mono Wired Headset Use
  • Satisfaction with Mono Wired Headset
  • Frequency of Stereo Wired Headset Use
  • Satisfaction with Stereo Wired Headset
  • Frequency of Mono Bluetooth Headset Use
  • Satisfaction with Mono Bluetooth Headset
  • Frequency of Stereo Bluetooth Headset Use
  • Satisfaction with Stereo Bluetooth Headset
  • Frequency of Wrist Strap Use
  • Satisfaction with Wrist Strap
  • Frequency of Adhesive Screen Protector/Scratch Protection Film Use
  • Satisfaction with Adhesive Screen Protector/Scratch Protection Film
  • Frequency of Carrying Holster/Belt Clip Holster Use
  • Satisfaction with Carrying Holster/Belt Clip Holster
  • Frequency of Protective Case or Pouch Use
  • Satisfaction with Protective Case or Pouch
  • Frequency of Data Transfer/Connection Kit Use
  • Satisfaction with Data Transfer/Connection Kit
  • Accessories Purchased "Off the Shelf" for Mobile Phone
  • Place of Purchase for Additional Battery
  • Mobile Service Provider Store Where Additional Battery Purchased
  • Primary Reason for Purchase of Additional Battery
  • How Soon After Acquiring Handset Was Additional Battery Purchased?
  • Other Devices Used With Additional Battery
  • Place of Purchase for Additional Charger
  • Mobile Service Provider Store Where Additional Charger Was Purchased
  • Major Retail Store Where Additional Charger Was Purchased
  • Primary Reason for Purchase of Additional Charger
  • How Soon After Acquiring the Handset Was the Additional Charger Purchased?
  • Other Devices Used With Additional Charger
  • Type of Charger Purchased "Off the Shelf"
  • Place of Purchase for Memory Card
  • Mobile Service Provider Store Where Memory Card Purchased
  • Major Retail Store Where Memory Card Purchased
  • Primary Reason for Purchase of Memory Card
  • How Soon After Acquiring Handset Was Memory Card Purchased?
  • Other Devices Used With Memory Card
  • Memory Card Capacity
  • Amount of Data Stored on Memory Card
  • Place of Purchase for Stereo Wired Headset
  • Primary Reason for Purchase of Stereo Wired Headset
  • How Soon After Acquiring Handset Was Stereo Wired Headset Purchased?
  • Other Devices Used With Stereo Wired Headset
  • Place of Purchase for Mono Bluetooth Headset
  • Mobile Service Provider Store Where Mono Bluetooth Headset Was Purchased
  • Major Retail Store Where Mono Bluetooth Headset Was Purchased
  • Primary Reason for Purchase of Mono Bluetooth Headset
  • How Soon After Acquiring Handset Was Mono Bluetooth Headset Purchased?
  • Other Devices Used With Mono Bluetooth Headset
  • Place of Purchase for Stereo Bluetooth Headset
  • Primary Reason for Purchase of Stereo Bluetooth Headset
  • How Soon After Acquiring Handset Was Stereo Bluetooth Headset Purchased?
  • Other Devices Used With Stereo Bluetooth Headset
  • Place of Purchase for Adhesive Screen Protector/Scratch Protection Film
  • Mobile Service Provider Store Where Adhesive Screen Protector/Scratch Protection Film Was Purchased
  • Major Retail Store Where Adhesive Screen Protector/Scratch Protection Film Was Purchased
  • Primary Reason for Purchase of Adhesive Screen Protector/Scratch Protection Film
  • How Soon After Acquiring Handset Was Adhesive Screen Protector/Scratch Protection Film Purchased?
  • Other Devices Used With Adhesive Screen Protector/Scratch Protection Film
  • Place of Purchase for Carrying Holster/Belt Clip Holster
  • Mobile Service Provider Store Where Carrying Holster/Belt Clip Holster Purchased
  • Major Retail Store Where Carrying Holster/Belt Clip Holster Purchased
  • Primary Reason for Purchase of Carrying Holster/Belt Clip Holster
  • How Soon After Acquiring Handset Was Carrying Holster/Belt Clip Holster Purchased?
  • Other Devices Used With Carrying Holster/Belt Clip Holster
  • Place of Purchase for Protective Case or Pouch
  • Mobile Service Provider Store Where Protective Case or Pouch Was Purchased
  • Major Retail Store Where Protective Case or Pouch Was Purchased
  • Primary Reason for Purchase of Protective Case or Pouch
  • How Soon After Acquiring Handset Was Protective Case or Pouch Purchased?
  • Other Devices Used With Protective Case or Pouch
  • Place of Purchase for Automotive Car/Dash Mount or Cradle
  • Primary Reason for Purchase of Automotive Car/Dash Mount or Cradle
  • How Soon After Acquiring Handset Was Automotive Car/Dash Mount or Cradle Purchased?
  • Other Devices Used With Automotive Car/Dash Mount or Cradle
  • Summary: Average Cost of Accessories (Total)
  • Summary: Average Cost of Accessories (Smartphone)
  • Summary: Average Cost of Accessories (Feature Phone)
  • Summary: Brand "Very Important/Critical" in Purchase of Accessories
  • Summary: "Critical/Very Important" That Accessories Be the Same Brand As the Handset
  • Summary: Uses the Following Accessories "About Once a Day" or More Often
  • Summary: "Never" Uses the Following Accessories
  • Purchased the Following Accessories for the eBook Reader
  • Purchased "Off the Shelf" for eBook Reader
  • Place of Purchase for Protective Case
  • Major Retail Store Where Protective Case Purchased
  • Place of Purchase for Screen/Scratch Protector
  • Average Cost of eBook Reader Accessories
  • Has Purchased the Following Accessories for Tablet
  • Purchased Accessories "Off the Shelf" for Tablet
  • Place of Purchase for Protective Case
  • Major Retail Store Where Protective Case Was Purchased
  • Place of Purchase for Screen/Scratch Protector
  • Average Cost of Accessories for Tablet
  • Age
  • Gender
  • State of Residency
  • Occupational Status
  • Income