• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

2011 Consumer Femtocell Survey, US, UK, and Japan

Awareness, Wi-Fi Usage, and Femtozone Services

Surveys

Pages
67
Deliverables
Released
3Q 2011
Product Code
SU-1991
Price
Login

The 2011 global consumer femtocell survey covers the three key markets of the US, UK and Japan, where femtocells have been commercially launched as a consumer service. These three markets make up the bulk of consumer femtocell shipments and deployments so far and provide an insight into consumer attitudes. The survey primarily covers mobile/smartphone users who don't have a femtocell and probes their awareness, interest, lack of interest, willingness to pay, preferred cost and payment schemes for femtocells. The survey also covers user behavior and satisfaction around using Wi-Fi in the home for mobile data, and probes interest in femtocells for data purposes. Femtozone services and consumer interest in specific services and their willingness to pay is also covered in this survey.

Table of Contents

Methodology
Summary: Mobile Phone/Smartphone Usage
Use a Mobile Phone or Smartphone?
Summary: Awareness of Femtocells
Awareness of Femtocells
Summary: Availability of Femtocells from Operators
Aware That Femtocells Are Available from Operators?
Summary: Source of Awareness and Interest of Femtocells
Source of Awareness of Femtocells
Interest in Femtocells
Summary: Femtocell Form Factors and Lack of Interest
Femtocell Form Factor of Most Interest
Reason for Lack of Interest in Femtocell
Summary: Mobile Phone Usage and Activity
Uses "Most Often" on Mobile Phone
Summary: Paying for Femtocell
Willing to Pay for Femtocell?
Preferred Method of Paying for Femtocell
US: Amount Willing to Pay As One-time Fee
UK: Amount Willing to Pay As One-time Fee
Japan: Amount Willing to Pay As One-time Fee
US: Amount Willing to Pay As Monthly Fee
UK: Amount Willing to Pay As Monthly Fee
Japan: Amount Willing to Pay as Monthly Fee
Summary: Data Usage of Mobile Phones
Use Mobile Phone for Data at Home?
Data Apps Used on Mobile Phone
Type of Data Plan on Mobile Phone
Summary: Wi-Fi Usage
Wi-Fi on Mobile Phone?
Frequency of Having Wi-Fi Access "ON" in Mobile Phone
Cellular (3G) Versus Wi-Fi Use at Home
Summary: Wi-Fi Satisfaction, 3G Connectivity
Satisfaction with Wi-Fi at Home
Willingness to Consider Femtocell Over Wi-Fi
Own a 3G Dongle and/or Laptop/Netbook with Built-in 3G?
Summary: Using a Femtocell
What Would Influence You To Use a Femtocell?
Summary: Value-added Services on a Femtocell
Interest In Using Femtocell for Value-added Services
Reasons for Lack of Interest in Using Femtocell for Value-added Services
Summary: Value-added Services, Continued
Most Interested in Following Value-added Services
Preferred Method of Obtaining Value-added Services
Summary: Femto-enabled Apps
Willing to Pay for "Femto-enabled" App?
Preferred Method of Paying for "Femto-enabled" App
Summary: Paying for Femto-enabled Apps
US: Would Pay the Following Per App/Service for Femto-enabled App
UK: Would Pay the Following Per App/Service for Femto-enabled App
Japan: Would Pay the Following Per App/Service for Femto-enabled App
US: Would Pay the Following Bundle Fee for Femto-enabled App
UK: Would Pay the Following Bundle Fee for Femto-enabled App
Japan: Would Pay the Following Bundle Fee for Femto-enabled App
Summary: Appealing Features, Switching Mobile Operators
Appealing Features to Femtocell Device
Willing to Change Mobile Operators If Another One Offered Femtocell?
Key Findings
Demographics
Age
Gender
Number of People in Household
Number of Children Under Age 18 in Household
Occupational Status
Role in Telecommunications Product Purchase Decisions




46 Charts
  • Use a Mobile Phone or Smartphone?
  • Awareness of Femtocells
  • Aware That Femtocells Are Available from Operators?
  • Source of Awareness of Femtocells
  • Interest in Femtocells
  • Femtocell Form Factor of Most Interest
  • Reason for Lack of Interest in Femtocell
  • Uses "Most Often" on Mobile Phone
  • Willing to Pay for Femtocell?
  • Preferred Method of Paying for Femtocell
  • US: Amount Willing to Pay As One-time Fee
  • UK: Amount Willing to Pay As One-time Fee
  • Japan: Amount Willing to Pay As One-time Fee
  • US: Amount Willing to Pay As Monthly Fee
  • UK: Amount Willing to Pay As Monthly Fee
  • Japan: Amount Willing to Pay as Monthly Fee
  • Use Mobile Phone for Data at Home?
  • Data Apps Used on Mobile Phone
  • Type of Data Plan on Mobile Phone
  • Wi-Fi on Mobile Phone?
  • Frequency of Having Wi-Fi Access "ON" in Mobile Phone
  • Cellular (3G) Versus Wi-Fi Use at Home
  • Satisfaction with Wi-Fi at Home
  • Willingness to Consider Femtocell Over Wi-Fi
  • Own a 3G Dongle and/or Laptop/Netbook with Built-in 3G?
  • What Would Influence You To Use a Femtocell?
  • Interest In Using Femtocell for Value-added Services
  • Reasons for Lack of Interest in Using Femtocell for Value-added Services
  • Most Interested in Following Value-added Services
  • Preferred Method of Obtaining Value-added Services
  • Willing to Pay for "Femto-enabled" App?
  • Preferred Method of Paying for "Femto-enabled" App
  • US: Would Pay the Following Per App/Service for Femto-enabled App
  • UK: Would Pay the Following Per App/Service for Femto-enabled App
  • Japan: Would Pay the Following Per App/Service for Femto-enabled App
  • US: Would Pay the Following Bundle Fee for Femto-enabled App
  • UK: Would Pay the Following Bundle Fee for Femto-enabled App
  • Japan: Would Pay the Following Bundle Fee for Femto-enabled App
  • Appealing Features to Femtocell Device
  • Willing to Change Mobile Operators If Another One Offered Femtocell?
  • Age
  • Gender
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Occupational Status
  • Telecommunications Product Purchase Decision Role