Pages

25

Deliverables

Released

4Q 2011

Product Code

RR-NFCAPP-11

Price

Login

What sort of things could you do with an NFC-equipped smartphone besides make a payment? The answer is simple: there are many innovative ways that NFC-equipped smartphones could connect retailers, brands, and enterprises with their customers and connect people to people (peer-to-peer) or people to devices (device pairing). When a smartphone becomes a portable NFC reader, the possibilities are endless and exciting. Most NFC non-payment applications are in the trial, pilot, and limited deployment phase, but activity is brisk across the globe and new users are adopting NFC tags or making them part of their service offerings. And while everyone is looking for the killer application, there is not necessarily just one, but likely many with NFC tags. This report examines the considered applications for NFC, outside of payments. It reviews the opportunity for companies looking to provide services and develop new business models that are being realized with the first large scale shipments of NFC-enabled smartphones. Summarized in this report are the remaining barriers to the market from both an issuer, service provider, and end user perspective. Key forecasts include revenues and volumes of NFC tags into the key applications.

What Questions Does This Report Answer?

• Which will be the most popular non-payment applications and services enabled by NFC?
• What is the timeline for their rollout?
• What is the value of NFC tags to NFC/RFID IC, inlay, and tag manufacturers?
• What support is necessary for additional tag protocols/standards?
• What approach needs to be adopted by the various ecosystem stakeholders for a successful deployment?

Who Needs This Report?

• NFC/RFID IC manufacturers
• NFC/RFID tag and inlay manufacturers
• MNOs
• Handset manufacturers
• Mobile marketing companies
• Service providers
• TSMs