Pages

71

Deliverables

Released

3Q 2011

Product Code

RR-ECL-11

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Today, a number of enterprise business leaders are looking at cloud technology to drive value across the enterprise, and not just as a means to cut costs. Many admit that they are transitioning their information and communications technology (ICT) infrastructure in small doses, as the cost of migration can sometime offset the benefits of the cloud. The need to extend the lifespan of legacy solutions, while at the same time capping and growing the ICT infrastructure, is one of the toughest challenges faced by CIOs. Though enterprises believe that cloud technology will drive business agility through innovation and infrastructure consolidation, the transition is not without challenges. Managing security, risks, and exposure, adapting existing infrastructure and business process to new cloud services, and governance are forcing companies to consider different cloud models such as the private cloud, the public cloud, and hybrids. This report quantifies the rate at which enterprises are migrating to the cloud in terms of key technologies as well as implementation models, be it customer premises equipment (CPE) or the public, private, or hybrid clouds. As the cloud technology and service models mature, it is inevitable that enterprises move away from stovepipe, proprietary implementations of point solutions that offer little interoperability. Also, enterprise users have become truly sophisticated and multi-modal, demanding access to applications and resources across diverse roles, networks, and devices. This is driving a broader market shift. CPE revenues will increasingly come under pressure as cloud services threaten to displace these with more standardized and better integrated solutions. The report provides a detailed quantitative and qualitative analysis of the cloud services market and the rate of CPE displacement in terms of unit and revenue growth, forecasts, pricing, and vendor & service provider strategies for tapping cloud opportunity .

What Questions Does This Report Answer?

• What is the rate of CPE displacement in the telephony market? Which cloud deployment models are gaining momentum?
• What is the rate of CPE displacement in the email and collaboration market? Which cloud deployment models are gaining momentum?
• What is the rate of CPE displacement in the audio conferencing market? Which cloud deployment models are gaining momentum?
• What is the rate of CPE displacement in the video conferencing market? Which cloud deployment models are gaining momentum?
• What is the rate of CPE displacement in the web conferencing market? Which cloud deployment models are gaining momentum?
• What is the rate of CPE displacement in the UC market? Which cloud deployment models are gaining momentum?
• Which cloud model will become popular: private, public or hybrid? Why? What are the different business models for each?
• What is the rate of price erosion for public cloud services?
• How do you calculate the cost of cloud migration?
• Who are going to lead us to the cloud? Will it be the vendors, pure-play cloud providers or your traditional telco? What are the value propositions that each offer?
• Are there any emerging competitors with compelling cloud offerings?

Who Needs This Report?

• Enterprise CEOs and CIOs
• Communications vendor marketing and strategy professionals
• Communications and collaboration service providers
• Enterprise mobility vendors and service providers
• System and network integrators
• Value-added resellers of cloud and communications services
• Cloud brokerages
• Data center operators