Hybrid and Electric Vehicles Consumer Survey

Electric and Hybrid-Electric Cars

Surveys

Pages
29
Deliverables
Released
3Q 2011
Product Code
SU-1986
Price
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In May 2011, ABI Research surveyed 1,000 US adults who are involved in the decision making for energy services in their homes on their awareness of and familiarity with both hybrid cars and electric cars, and of the benefits they can provide. In addition, the respondents were asked whether they owned or would consider owning vehicles of these types, and the reasons behind their expressed preferences.

Table of Contents

Methodology
Summary: Requirements and Familiarity With "Hybrid Car"
Role in Decision Making for Energy Services at Home
Heard of Hybrid Car?
Summary: Hybrid Car Purchase Consideration
Hybrid Car Purchase Consideration
Reasons for Considering a Hybrid Car
Reasons for Not Considering a Hybrid Car
Summary: Diesel-fueled and Electric Cars (Ownership and Purchase Consideration)
Consideration of Diesel-fueled Car as Alternative to a Hybrid
Electric Car Ownership
Electric Car Purchase Consideration
Summary: Electric Vehicle Purchase Considerations
Reasons for Considering an Electric Car
Would You Buy an Electric Car As Primary Vehicle?
Reasons for Not Considering an Electric Car
Demographics
Age
Do You Own Your Own Home?
Responsible for Paying Your Home's Electrical Bills?
Gender
Marital Status
Number of People in Household
Number of Children Under Age 18 in Household
Last Year of School Completed
Personal Pre-tax Income in 2011
Ethnicity




21 Charts
  • Role in Decision Making for Energy Services at Home
  • Heard of "Hybrid Car?"
  • Consider Buying a Hybrid Car?
  • Reasons for Considering a Hybrid Car
  • Reasons for Not Considering a Hybrid Car
  • Consider a Diesel-fueled Car as Alternative to a Hybrid?
  • Own an Electric Car?
  • Consider Buying an Electric Car?
  • Reasons for Considering Electric Car
  • Would You Buy an Electric Car As Primary Vehicle?
  • Reasons for Not Considering an Electric Car
  • Age
  • Do You Own Your Own Home?
  • Responsible for Paying Your Home's Electrical Bills?
  • Gender
  • Marital Status
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Last Year of School Completed
  • Personal Pre-tax Income in 2011
  • Ethnicity