• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Technology Barometer™: Mobile

Wave 2 China Survey Results

Surveys

Pages
39
Deliverables
Released
2Q 2011
Product Code
SU-1950
Price
Login

This is a primary research-based tracking study that provides dynamic insight into the constantly-changing Chinese consumer mobility market. In March 2011, 1000 affluent, tech-savvy Chinese consumers completed a comprehensive online questionnaire that gathered detailed current usage information, and next six-month purchase intentions for mobile phones, smartphones, and tablets. Usage and perceptions of mobile money services, mobile advertising, location-based services, and multi-device data sharing plans were also covered in the survey.

Table of Contents

Methodology
Summary: CE Device Ownership
CE Devices Currently Owned
Average Number of CE Devices Currently Owned
Summary: CE Device Purchase Intentions
CE Devices Intended for Purchase in the Next Six Months
Summary: Computers in the Home
Summary: Percent with One or More (Computers)
Brands of Media Tablets Owned
Next Six Month Computer Purchase Intentions
Summary: Mobile/Smartphone/Media Tablet Usage
Summary: Frequent (at Least Once a Day) Mobile Device Usage
Summary: Frequent (at Least Once a Day) Mobile/Smartphone Activities
Summary: Smartphone/Mobile Phone Applications
Interested In/Already Download These Apps on Mobile/Smartphone
Summary: Extremely/Very Likely to Download These Types of Apps
Summary: Smartphone/Mobile Phone Ads and Security
Mobile Phone Advertisements
Activities Done as a Result of Clicking on a Mobile Phone Ad
Perceived Level of Security of Mobile Phone
Summary: Mobile Money Services
Summary: Current Usage of Mobile Money Services
Summary: Likely to Use Mobile Money Services
Summary: Don't Use/Don't Intend to Use Mobile Money Services
Summary: Location Based Services/Multi-device Sharing Plans
Likelihood of Allowing Location to be Used by Third Party
Interest in Multi-device Sharing Plan
Reasons for Lack of Interest in Multi-device Sharing Plan
Demographics
Age
Number of People in Household
Number of Children Under Age 18 in Household
Education
Occupational Status
Occupation/Job Function
Gender
Projected Annual Pre-tax Income in 2011




27 Charts
  • China Summary: Currently Own One or More
  • China Summary: Average Number of CE Devices Currently Owned
  • China: CE Devices Intended for Purchase in the Next Six Months
  • China Summary: Percent with One or More (Computers)
  • China: Brands of Media Tablets Owned
  • China: Next Six Month Computer Purchase Intentions
  • China Summary: Frequent (at Least Once a Day) Mobile Device Usage
  • China Summary: Frequent (at Least Once a Day) Mobile/Smartphone Activities
  • China: Interested In/Already Download These Apps on Mobile/Smartphone
  • China Summary: Extremely/Very Likely to Download These Types of Apps
  • China: Ever Clicked on an Advertisement on a Mobile Phone?
  • China: Have Done the Following as a Result of Clicking on an Ad
  • China: Perceived Level of Security of Mobile Phone
  • China: Current Usage of Mobile Money Services
  • China Summary: Likely to Use Mobile Money Services
  • China Summary: Don't Use/Don't Intend to Use Mobile Money Services
  • China: Likelihood of Allowing Location to be Used by Third Party
  • China: Interest in Multi-device Sharing Plan
  • China: Reasons for Lack of Interest in Multi-device Sharing Plan
  • China: Age
  • China: Number of People in Household
  • China: Number of Children Under Age 18 in Household
  • China: Education
  • China: Occupational Status
  • China: Occupation/Job Function
  • China: Gender
  • China: Projected Annual Pre-tax Income in 2011