• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Location Analytics and Privacy

The Impact of Privacy on LBS, Location Analytics, and Advertising

Research Report

Pages
41
Deliverables
Released
3Q 2011
Product Code
RR-LPA-11
Price
Login

High-profile location privacy breaches and resulting US Congressional hearings have resulted in a review of current location privacy practices. Without better systems and controls, this problem could restrict the location services and advertising market before it has had a chance to evolve.

This problem is particularly pertinent to the emerging location analytics market, which ABI Research has forecast to become the main source of differentiation and revenue generation for location-based advertising. This study outlines the potential solutions to current and future privacy issues and suggests ways of enabling the location analytics market to reach its multi-billion dollar potential.

What Questions Does This Report Answer?

  • How are major companies addressing the issue of location privacy?
  • What impact will privacy have on LBS, location analytics and advertising?
  • How can location privacy be turned from a negative to a positive?
  • Why does the current location advertising approach needs to change?
  • What does location analytics involve and who are the major players?
  • How big will the location analytics market become?
  • Which companies are leading the way in location analytics?

Who Needs This Report?

  • Network operators
  • Handset vendors
  • Location aggregators
  • Location infrastructure providers
  • Location analytics companies
  • social networking companies
  • LBS application developers

Table of Contents

  • Executive Brief

  • Top Line Forecast
  • Business Outlook
  • Privacy Market
  • Recommendations to Location Analytics Companies

Section 1.
EXECUTIVE SUMMARY
1.1. Market and Technology Risks
1.2. Privacy Concerns Restrict the Market
1.3. Location Analytics Becomes Too Invasive
1.4. Location's Value in Advertising Will Become Commoditized
1.5. Large Number of Stakeholders in This Space
1.6. Apple, Google, and Microsoft Loom Large
1.7. Increasing Need for Indoor Location Technologies
1.8. Business Outlook
1.9. Key Market Forecasts
1.10. Strategic Recommendations to Handset/OS Vendors
1.11. Strategic Recommendations for Location Analytics Platforms
1.12. Strategic Recommendations for Location Aggregators
1.13. Strategic Recommendations for Advertising Platforms/Agencies

Section 2.
LOCATION PRIVACY ISSUES AND LEGISLATION
2.1. Current Handset OS Approach to Privacy
2.2. Nokia
2.3. Microsoft
2.4. Google
2.5. Apple
2.6. Current Network Carrier Privacy Approach
2.7. AT&T
2.8. Verizon
2.9. Sprint
2.10. Vodafone
2.11. O2/Telefonica
2.12. Current/Potential Future Legislation
2.13. Conclusions and Recommendations
2.14. Expected Legislation
2.15. Emerging Business Models around Privacy
2.16. What Are the Alternatives?

Section 3.
LOCATION ANALYTICS
3.1. Location Analytics Ecosystem
3.2. Analytics Platforms
3.3. Placecast
3.4. SimpleGeo
3.5. PlaceIQ
3.6. Sense Networks
3.7. GeoiQ
3.8. Skyhook Wireless
3.9. Apple
3.10. Google
3.11. Nokia/Microsoft
3.12. Twitter
3.13. Advertising Agencies/Platforms
3.14. Navteq
3.15. Millennial Media
3.16. Jumptap
3.17. Velti
3.18. Greystripe (ValueClick)
3.19. Amobee
3.20. Mojiva
3.21. Affle
3.22. Smaato
3.23. JiWire
3.24. Application Developers
3.25. TCS
3.26. Telenav
3.27. Telmap
3.28. Social Networks
3.29. Foursquare
3.30. Facebook
3.31. Gowalla
3.32. Groupon
3.33. Location Aggregators
3.34. Loc-aid
3.35. Location Labs
3.36. Technocom Wireless
3.37. Intersec
3.38. Creativity Software

Section 4.
HOW TO MAKE MONEY FROM ANALYTICS
4.1. Location-based Advertising
4.2. Current Mobile and Location-based Advertising Markets
4.3. Why Existing LBA Is Flawed
4.4. The Role of Analytics
4.5. Anonymous Versus Personal Analytics
4.6. Location Specific Versus Person Specific Analytics
4.7. How Privacy Issues Can Impact the Market

Section 5.
MARKET FORECASTS
5.1. Forecast Methodology
5.2. Western European Location Analytics Revenue
5.3. Eastern European Location Analytics Revenue
5.4. Asia-Pacific Location Analytics Revenue
5.5. North American Location Analytics Revenue
5.6. Latin American Location Analytics Revenue
5.7. Middle East Location Analytics Revenues
5.8. Africa Location Analytics Revenues
5.9. Other Emerging Sources of Location Analytics Revenues
5.10. Competitive Environment

Section 6.
COMPANY DIRECTORY

Section 7.
ACRONYMS
7.1. Sources and Methodology
7.2. Notes




8 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1
Total Spending Mobile Location Analytics, World Market, Forecast: 2011 to 2016
2
Total Spending Mobile Location Analytics, Western Europe, Forecast: 2011 to 2016
3
Total Spending Mobile Location Analytics, Eastern Europe, Forecast: 2011 to 2016
4
Total Spending Mobile Location Analytics, Asia-Pacific, Forecast: 2011 to 2016
5
Total Spending Mobile Location Analytics, North America, Forecast: 2011 to 2016
6
Total Spending Mobile Location Analytics, Latin America, Forecast: 2011 to 2016
7
Total Spending Mobile Location Analytics, Middle East, Forecast: 2011 to 2016
8
Total Spending Mobile Location Analytics, Africa, Forecast: 2011 to 2016
17 Charts
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics
  • Total Spending Mobile Location Analytics, World Market, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, World Market, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, Western Europe, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, Eastern Europe, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, Asia-Pacific, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, North America, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, Latin America, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, Middle East, Forecast: 2011 to 2016
  • Total Spending Mobile Location Analytics, Africa, Forecast: 2011 to 2016