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Mobile Shopping Heats Up and Retailers Play Catch Up

Author: Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 02 May 2011

Mobile Shopping Spring, a three-day industry conference aimed at dissecting the current state of mobile shopping and how to prepare for what lies ahead. attracted around 100 people this year.

The full text of this Insight is available to subscribers of the Mobile Money & NFC Research Service and the Mobile Marketing Research Service.

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