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Amazon Introduces Kindle with Special Offers: Promotions and eReading

Authors: Jeff Orr, Group Director, Consumer Research
Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 14 May 2011

Is the incentive of special offers enough to attract the next wave of eBook Reader purchasers in the US?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Tablets, Netbooks & Mobile CE Research Service and the Mobile Marketing Research Service.

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