Pages

30

Deliverables

Released

2Q 2011

Product Code

RR-CODM-11

Price

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2010 was a remarkable year for China’s handset market, with unit shipments increasing 17% compared to 2009. The country successfully achieved the first phase of its 3G technology deployment, completing 3G network construction in most major provinces and cities. Chinese handset operators began distributing 3G handsets through collaborations with domestic and international handset OEMs, with the transition to 3G leading a shift toward a more handset operator-centric distribution model. Smartphones also performed notably during 2010, composing approximately 11% of the country’s total handset shipments. China’s handset OEMs benefitted from the high sales volume of affordable smartphones, which have become the preferred choice of Chinese consumers due largely to their local user interface.

This study covers a wide spectrum of China's handset market. It provides in-depth analysis of shipments and technologies in various market segments, including an overview of the Chinese handset market; China's 3G development trends, smartphone market and operating system; China’s distinctive handset supply chain model; and Chinese domestic handset OEM and ODM companies.

What Questions Does This Report Answer?

• What are the key factors driving China's handset market growth?
• What is the handset supply chain structure in China?
• What are the performances and outlooks for China domestic handset OEM and ODM/EMS?
• What are the strengths of China's domestic handset OEMs compared to their international counterparts?
• What is the status for China 3G market development?
• Who are the key players in China's TD-SCDMA, WCDMA and CDMA2000 EVDO handset markets?
• How fast will the smartphone segment grow over the next five years?
• How do the Chinese handset operators get involved in the development of smartphones?
• What is the market allocation for smartphone operating systems in China?

Who Needs This Report?

• Handset OEM and ODM/EMS
• Handset operators
• Mobile platform and software vendors
• Content service providers
• Handset IC design house
• Handset component suppliers
• Open market distributors