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Ford Leads the Way with Automotive Technology Marketing

Author: David Alexander, Principal Analyst, Automotive Technology

Published: 05 Apr 2011

Manufacturers’ car advertisements on TV tend to be all about cuteness or style or performance, with the intention of building a brand image for the potential customer that will encourage him or her to consider that model so that the lifestyle on display will come a step closer. The new Ford Focus ad goes straight to the technology, and gives a quick overview of some of the new features on the 2012 model that are not available on competitor vehicles in the same segment.

The full text of this Insight is available to subscribers of the Automotive Technology Research Service.

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