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Awareness and Adoption: eBook Readers
2011 US Consumer Survey Results
Surveys
- Pages
- 26
- Deliverables
-
- Released
- 2Q 2011
- Product Code
- SU-1938
- Price
- Login
ABI Research conducted an emerging technology survey with US consumers in March 2011 to understand the awareness and adoption of eBook Readers. More than 1,000 adult respondents answered questions about interest and ownership. This research product summarizes the survey findings and highlights market trends. What portion of the respondents are interested in eBook Readers? How many own them today? What price are respondents willing to pay, and what features and applications are they looking for a media tablet to deliver?
Table of Contents
Methodology
Summary: Interest in eBook Readers
Interest in Purchasing an eBook Reader
Reasons Not Interested in Purchasing an eBook Reader
Summary: Future eBook Reader Purchase Intended Uses and Preferences
Intended Use of eBook Reader
Software Applications Likely to Use on eBook Reader
Preferred eBook Reader OS
Amount Willing to Pay for eBook Reader
Summary: Current eBook Reader Features
Use of eBook Reader
eBook Reader OS
Features Included on eBook Reader
Amount Paid for eBook Reader
Summary: Consumer Electronics Devices Owned/Used on Regular Basis
Consumer Electronics Products Owned/Used on Regular Basis
Demographics
Age
Gender
State of Residence
Number of People in Household
Marital Status
Residential Area
Anticipated Annual Personal Pre-tax Income in 2011
18 Charts
- Interest in Purchasing an eBook Reader
- Reasons Not Interested in Purchasing an eBook Reader
- Intended Use of eBook Reader
- Software Applications Likely to Use on eBook Reader
- Preferred eBook Reader OS
- Amount Willing to Pay for eBook Reader
- Use of eBook Reader
- eBook Reader OS
- Features Included on eBook Reader
- Amount Paid for eBook Reader
- Consumer Electronics Products Owned/Used on Regular Basis
- Age
- Gender
- State of Residence
- Number of People in Household
- Marital Status
- Residential Area
- Anticipated Annual Personal Pre-tax Income in 2011