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Awareness and Adoption: Netbooks

2011 US Consumer Survey Results

Surveys

Pages
27
Deliverables
Released
2Q 2011
Product Code
SU-1936
Price
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ABI Research conducted an emerging technology survey with US consumers in both July 2009 and March 2011 to understand the awareness and adoption of netbook computers. In each of the years, more than 1,000 adult respondents answered questions about interest and ownership. This research product summarizes the survey findings, and it highlights trends between respondents from the last two years. What portion of the respondents are interested in netbooks? How many own them today? What price are respondents willing to pay, and what features and applications are they looking for a netbook to deliver?

Table of Contents

Methodology
Summary: Interest in Netbooks
Interest in Purchasing a Netbook: 2009 vs. 2011
Reasons for Lack of Interest in Purchasing a Netbook: 2009 vs. 2011
Summary: Future Netbook Purchase Intended Uses
Intended Use of Netbook: 2009 vs. 2011
Software Applications Likely to Use on Netbook: 2009 vs. 2011
Summary: Future Netbook Purchases: Preferences
Preferred Netbook OS: 2009 vs. 2011
Amount Willing to Pay for Netbook: 2009 vs. 2011
Summary: Current Netbook Features
Use of Netbook: 2009 vs. 2011
Netbook OS: 2009 vs. 2011
Features on Netbook: 2009 vs. 2011
Amount Paid for Netbook: 2009 vs. 2011
Summary: Consumer Electronics Devices Owned/Used on a Regular Basis: 2009 vs. 2011
Consumer Electronics Devices Owned/Used on a Regular Basis: 2009 vs. 2011
Demographics
Age
Gender
State of Residence
Number of People in Household
Marital Status
Residential Area
Anticipated 2009/2011 Personal Pre-tax Annual Income




18 Charts
  • Interest in Purchasing a Netbook: 2009 vs. 2011
  • Reasons for Lack of Interest in Purchasing a Netbook: 2009 vs. 2011
  • Intended Use of Netbook: 2009 vs. 2011
  • Software Applications Likely to Use on Netbook: 2009 vs. 2011
  • Preferred Netbook OS: 2009 vs. 2011
  • Amount Willing to Pay for Netbook: 2009 vs. 2011
  • Use of Netbook: 2009 vs. 2011
  • Netbook OS: 2009 vs. 2011
  • Features on Netbook: 2009 vs. 2011
  • Amount Paid for Netbook: 2009 vs. 2011
  • Consumer Electronics Devices Owned/Used on a Regular Basis: 2009 vs. 2011
  • Age
  • Gender
  • State of Residence
  • Number of People in Household
  • Marital Status
  • Residential Area
  • Anticipated 2009/2011 Personal Pre-tax Annual Income