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Awareness and Adoption: Media Tablets

2011 US Consumer Survey Results

Surveys

Pages
34
Deliverables
Released
2Q 2011
Product Code
SU-1937
Price
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ABI Research conducted an emerging technology survey with US consumers in March 2011 to understand the awareness and adoption of media tablets. More than 1,000 adult respondents answered questions about interest and ownership. This research product summarizes the survey findings and highlights market trends. What portion of the respondents are interested in media tablets? How many own them today? What price are respondents willing to pay, and what features and applications are they looking for a media tablet to deliver?

Table of Contents

Methodology
Summary: Interest in Media Tablets
Interest in Purchasing a Media Tablet
Reasons Not Interested in Purchasing a Media Tablet
Summary: Future Media Tablet Purchases Intended Uses
Intended Uses of Media Tablet
Primary Intended Function of Media Tablet
Software Applications Likely to Use on Media Tablet
Summary: Future Media Tablet Purchase Preferences
Desired Screen Size for Ideal Media Tablet
Preferred Media Tablet OS
Amount Willing to Pay for Media Tablet
Summary: Current Use of Media Tablets
Uses of Media Tablet
Time Spent Using Media Tablet in Different Locations
Primary Function of Media Tablet
Software Applications Used on Media Tablet
Summary: Current Media Tablet Features
Screen Size of Media Tablet
Media Tablet OS
Features Included on Media Tablet
Amount Paid for Media Tablet
Summary: Consumer Electronics Devices Owned/Used on a Regular Basis
Consumer Electronics Products Owned/Used on a Regular Basis
Demographics
Age
Gender
State of Residence
Number of People in Household
Marital Status
Residential Area
Anticipated 2011 Personal Pre-tax Annual Income




24 Charts
  • Interest in Purchasing a Media Tablet
  • Reasons Not Interested in Purchasing a Media Tablet
  • Intended Uses of Media Tablet
  • Primary Intended Function of Media Tablet
  • Software Applications Likely to Use on Media Tablet
  • Desired Screen Size for Ideal Media Tablet
  • Preferred Media Tablet OS
  • Amount Willing to Pay for Media Tablet
  • Uses of Media Tablet
  • Time Spent Using Media Tablet in Different Locations
  • Primary Function of Media Tablet
  • Software Applications Used on Media Tablet
  • Screen Size of Media Tablet
  • Media Tablet OS
  • Features Included on Media Tablet
  • Amount Paid for Media Tablet
  • Consumer Electronics Products Owned/Used on a Regular Basis
  • Age
  • Gender
  • State of Residence
  • Number of People in Household
  • Marital Status
  • Residential Area
  • Anticipated 2011 Personal Pre-tax Annual Income