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US Business Customers: Mobile Devices, Features, Applications, Adoption and Interests

4Q 2010 US Survey Results by Operator: AT&T, Verizon, Sprint, T-Mobile

Surveys

Pages
88
Deliverables
Released
2Q 2011
Product Code
SU-1934
Price
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ABI Research conducts a yearly survey update on US mobile business customer adoption, usage, interest and preference profiles of mobile devices and services. The data presented are for survey analysis conducted in December 2010 and segmented by mobile phone operator. Operators considered in this study are AT&T, Verizon, Sprint, T-Mobile and "all others".

Respondent statistics are provided in areas of:
- Mobile device adoption: smartphones, media tablets, netbooks, laptops, device brand
- Mobile phone feature adoption and interests
- Mobile broadband adoption: prepaid/postpaid, MB limit, duration, operator
- Corporate and personal liable devices: handsets, media tablets, netbooks, laptops
- Corporate and personal liable device service plans: handsets, media tablets, netbooks, laptops
- Application adoption: Personal/business use - Social networking, entertainment, productivity, utilities, etc
- Business application adoption - security, unified calling/messaging, business intelligence, collaboration apps, industry/vertical specific apps, etc
- Augmented reality app interest
- Voice and data services adoption, usage and spending
- Business and personal use distribution by service type
- Mobile operator choice: voice and mobile broadband plans
- Mobile phone malware concern profile
- Mobile device management adoption and interests

Table of Contents

Methodology
Summary: Mobile Phone Usage and Phone Brand
Mobile Phone Usage
Number of Mobile Phones Used on a Regular Basis
Ways in Which Multiple Mobile Phones are Used (among those with more than one)
Way in Which Mobile Phone is Used
Mobile Phone Service Provider
Brand of Mobile Phone Used Most Often for Business Reasons
Summary: Method of Obtaining Current Mobile Phone and Smartphone Usage
Method of Obtaining Mobile Phone
Is Mobile Phone a Smartphone?
Summary: Mobile Phone Service Plans, Voice Minutes Used, and Monthly Cost
Summary: Average Voice Minutes Used Per Month
Type of Mobile Phone Service Plan
Summary: Average Monthly Mobile Phone Service Cost
Summary: Interest in/Use of Entertainment Activities on Mobile Phone
Interest in Doing Entertainment Activities on Mobile Phone
Entertainment Activities Already Done on Mobile Phone
Summary: Interest in/Use of Mobile Phone Services/Features
Interest in Having Services/Features on Mobile Phone
Features/Services Already on Mobile Phone
Summary: Frequency of Use (Mobile Phone Features)
Services Used with Mobile Phone
Frequently-used Mobile Phone Features (once a day or more often)
Summary: Use of Mobile Phone for Business Purposes
Type of Mobile Phone Service Most Important for Business Purposes
Percent of Monthly Mobile Voice Use for Business Purposes
Percent of Monthly Text Messaging Use for Business Purposes
Percent of Monthly Mobile Web Browsing for Business Purposes
Summary: Mobile Applications Downloaded in Past Year
Number of Applications Downloaded to Mobile Phone in Past Year
Approximate Amount Spent on Mobile Phone Applications in Past Year
Approximate Percent of Downloaded Applications That Were Free
Summary: Applications on Mobile Phones
Types of Applications on Current Mobile Phone
Most Frequently-used Applications (among those with more than five applications on their mobile phone)
Summary: Business Applications on Mobile Phones
Business-focused Applications on Current Mobile Phone
Summary: Augmented Reality Apps for Business Purposes
Interest in Augmented Reality Apps for Business Purposes
Summary: Other Mobile Devices Used for Business Reasons
Other Mobile Devices Used
Summary: Laptop Usage and Cellular Broadband Plans
Analyst Commentary: Usage and Cellular Broadband Plans - Laptops, Netbooks, Media Tablets
How Laptop Computer is Used
How Laptop Computer Was Obtained
Cellular Mobile Broadband Plan for Laptop?
Type of Cellular Mobile Broadband Plan for Laptop
Duration of Cellular Mobile Broadband Plan for Laptop
Size of Cellular Mobile Broadband Plan for Laptop
Provider of Cellular Mobile Broadband Service for Laptop
Type of Cellular Mobile Broadband Service Plan for Laptop
Summary: Netbook Usage and Cellular Mobile Broadband Plans
How Netbook Computer is Used
How Netbook Computer was Obtained
Cellular Mobile Broadband Plan for Netbook?
Type of Cellular Mobile Broadband Plan for Netbook
Duration of Cellular Mobile Broadband Plan for Netbook
Size of Cellular Mobile Broadband Plan for Netbook
Provider of Cellular Mobile Broadband Service for Netbook
Type of Mobile Cellular Broadband Plan for Netbook
Summary: Media Tablet Usage and Cellular Mobile Broadband Plans
How Media Tablet is Used
How Media Tablet was Obtained
Cellular Mobile Broadband Plan for Media Tablet
Type of Cellular Mobile Broadband Plan for Media Tablet
Duration of Cellular Mobile Broadband Plan for Media Tablet
Size of Cellular Mobile Broadband Plan for Media Tablet
Provider of Cellular Mobile Broadband Service for Media Tablet
Type of Mobile Cellular Broadband Plan for Media Tablet
Summary: Access to Corporate or Customer Information Not Available to the Public from Mobile Devices
Access to Corporate or Customer Information Not Available to Public: From Mobile Phone?
Method of Accessing Corporate and Customer Data from Mobile Phone
Access to Corporate or Customer Information Not Available to Public: From Laptop?
Access to Corporate or Customer Information Not Available to Public: From Netbook?
Access to Corporate or Customer Information Not Available to Public: From Media Tablet?
Summary: Mobile Device Security Services: Concerns, Interest, and Usage
Level of Concern about Possibility of Viruses & Other Malware Attacking Mobile Phone
Interest in Device Content Security Services for Mobile Phone (Net: Extremely or Very Interested)
Device Content Security Services Already on Mobile Phone
Demographics
Organization Size
Primary Industry of Organization
Are You Self-employed?
Occupation/Job Function
Survey Brief




65 Charts
  • Mobile Phone Usage
  • Number of Mobile Phones Used on a Regular Basis
  • Ways in Which Multiple Mobile Phones are Used (among those with more than one)
  • Way in Which Mobile Phone is Used
  • Mobile Phone Service Provider
  • Brand of Mobile Phone Used Most Often for Business Reasons
  • Method of Obtaining Mobile Phone
  • Is Mobile Phone a Smartphone?
  • Summary: Average Voice Minutes Used Per Month
  • Type of Mobile Phone Service Plan
  • Summary: Average Monthly Mobile Phone Service Cost
  • Interest in Doing Entertainment Activities on Mobile Phone
  • Entertainment Activities Already Done on Mobile Phone
  • Interest in Having Services/Features on Mobile Phone
  • Features/Services Already on Mobile Phone
  • Services Used with Mobile Phone
  • Frequently-used Mobile Phone Features (once a day or more often)
  • Type of Mobile Phone Service Most Important for Business Purposes
  • Percent of Monthly Mobile Voice Use for Business Purposes
  • Percent of Monthly Text Messaging Use for Business Purposes
  • Percent of Monthly Mobile Web Browsing for Business Purposes
  • Number of Applications Downloaded to Mobile Phone in Past Year
  • Approximate Amount Spent on Mobile Phone Applications in Past Year
  • Approximate Percent of Downloaded Applications That Were Free
  • Types of Applications on Current Mobile Phone
  • Most Frequently-used Applications (among those with more than five applications on their mobile phone)
  • Business-focused Applications on Current Mobile Phone
  • Interest in Augmented Reality Apps for Business Purposes
  • Other Mobile Devices Used
  • How Laptop Computer is Used
  • How Laptop Computer Was Obtained
  • Cellular Mobile Broadband Plan for Laptop?
  • Type of Cellular Mobile Broadband Plan for Laptop
  • Duration of Cellular Mobile Broadband Plan for Laptop
  • Size of Cellular Mobile Broadband Plan for Laptop
  • Provider of Cellular Mobile Broadband Service for Laptop
  • Type of Cellular Mobile Broadband Service Plan for Laptop
  • How Netbook Computer is Used
  • How Netbook Computer was Obtained
  • Cellular Mobile Broadband Plan for Netbook?
  • Type of Cellular Mobile Broadband Plan for Netbook
  • Duration of Cellular Mobile Broadband Plan for Netbook
  • Size of Cellular Mobile Broadband Plan for Netbook
  • Provider of Cellular Mobile Broadband Service for Netbook
  • Type of Mobile Cellular Broadband Plan for Netbook
  • How Media Tablet is Used
  • How Media Tablet was Obtained
  • Cellular Mobile Broadband Plan for Media Tablet
  • Type of Cellular Mobile Broadband Plan for Media Tablet
  • Duration of Cellular Mobile Broadband Plan for Media Tablet
  • Size of Cellular Mobile Broadband Plan for Media Tablet
  • Provider of Cellular Mobile Broadband Service for Media Tablet
  • Type of Mobile Cellular Broadband Plan for Media Tablet
  • Access to Corporate or Customer Information Not Available to Public: From Mobile Phone?
  • Method of Accessing Corporate and Customer Data from Mobile Phone
  • Access to Corporate or Customer Information Not Available to Public: From Laptop?
  • Access to Corporate or Customer Information Not Available to Public: From Netbook?
  • Access to Corporate or Customer Information Not Available to Public: From Media Tablet?
  • Level of Concern about Possibility of Viruses & Other Malware Attacking Mobile Phone
  • Interest in Device Content Security Services for Mobile Phone (Net: Extremely or Very Interested)
  • Device Content Security Services Already on Mobile Phone
  • Organization Size
  • Primary Industry of Organization
  • Are You Self-employed?
  • Occupation/Job Function