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Business Customers: Adoption, Usage, Interest and Preference Profiles of Mobile Devices and Services

4Q 2010 US Survey Results

Surveys

Pages
89
Deliverables
Released
2Q 2011
Product Code
SU-1933
Price
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ABI Research conducts a yearly survey update on US mobile business customer adoption, usage, interest and preference profiles of mobile devices and services. The data presented are for survey analysis conducted in December 2010, segmented by size of business. Business sizes by employment are: SOHO (1 to 4 employees); small (5 to 99 employees); medium (100 to 999 employees) and large (1000+).

Respondent's statistics are provided in areas of:
- Mobile device adoption: smartphones, media tablets, netbooks, laptops, device brand
- Mobile phone feature adoption and interests
- Mobile broadband adoption: prepaid/postpaid, MB limit, duration, operator
- Corporate and personal liable devices: handsets, media tablets, netbooks, laptops
- Corporate and personal liable device service plans: handsets, media tablets, netbooks, laptops
- Application adoption: Personal/business use - Social networking, entertainment, productivity, utilities, etc.
- Business application adoption - security, unified calling/messaging, business intelligence, collaboration apps, industry/vertical specific apps, etc.
- Augmented reality app interest
- Voice and data services adoption, usage and spending
- Business and personal use distribution by service type
- Mobile operator choice: voice and mobile broadband plans
- Mobile phone malware concern profile
- Mobile device management adoption and interests

Table of Contents

Table of Contents
Methodology
Mobile Phone Usage
Number of Employees at Organization
Summary: Mobile Phone Usage - Number and How Used
Number of Mobile Phones Used Regularly
Description of Mobile Phone Usage (among those who use multiple phones)
Description of Mobile Phone Usage (among those who use phones for both business and personal reasons)
Summary: Monthly Voice Minutes Used and Total Mobile Services Expenditures
Voice Minutes/Month
Mean Voice Minutes/Month
Mobile Phone Service Cost per Month
Average Mobile Phone Service Cost per Month
Summary: Mobile Phone Service Plan and Provider
Type of Mobile Phone Service Plan
Mobile Phone Service Provider
Summary: Mobile Phone Brand, Type, and How Obtained
Brand of Mobile Phone
Is Mobile Phone a Smartphone?
Method of Obtaining Mobile Phone
Summary: Mobile Phone Options - Interested In/Already Use
Summary: Extremely or Very Interested in Being Able to Do on Mobile Phone
Summary: Already Do on Mobile Phone
Summary: Mobile Phone Features/Services - Interested In Having
Summary: Services Extremely or Very Interested in Having on Mobile Phone
Summary: Already Have on Mobile Phone
Summary: Currently Used Mobile Phone Services
Services Used with Current Mobile Phone
Summary: Uses Feature Once a Day or More Often
Summary: Uses Feature Once a Day or More on Mobile Phone
Summary: Voice Vs. Data Value/ Voice, Text, Web Use for Business Purposes
Most Important Mobile Phone Service for Business Purposes
Percentage of Monthly Mobile Voice Use for Business Purposes
Percentage of Monthly Text Messaging for Business Purposes
Percentage of Monthly Mobile Web Browsing for Business Purposes
Summary: Mobile Phone Applications - Number of Downloads, Expenditures, Type and Most Used
Number of Applications Downloaded in the Past Year
Mobile Phone Application Expenditures
Percentage of Downloaded Applications That Were Free
Applications That Are on Current Mobile Phone
Five Most Frequently Used Applications (among those who currently have more than five apps on mobile phone)
Summary: Business-focused Applications and Augmented Reality Apps
Business-focused Applications on Current Mobile Phone
Level of Interest in Augmented Reality Apps for Business Purposes
Summary: Other Mobile Devices Used
Other Mobile Devices Used
Summary: Laptop Usage and Cellular Broadband Plans
Business & Personal Use of: Laptop Computer
Method of Obtaining: Laptop Computer
Have Cellular Broadband Plan For: Laptop Computer?
Type of Cellular Mobile Broadband Plan For: Laptop Computer
Duration of Cellular Mobile Broadband Plan For: Laptop Computer
Size of Cellular Mobile Broadband Plan For: Laptop Computer
Cellular Mobile Broadband Service Provider For: Laptop Computer
Type of Service Plan For: Laptop Computer
Summary: Netbook Usage and Cellular Mobile Broadband Plans
Business & Personal Use of: Netbook Computer
Method of Obtaining: Netbook Computer
Have Cellular Broadband Plan For: Netbook Computer?
Type of Cellular Mobile Broadband Plan For: Netbook Computer
Duration of Cellular Mobile Broadband Plan For: Netbook Computer
Size of Cellular Mobile Broadband Plan For: Netbook Computer
Cellular Mobile Broadband Service Provider For: Netbook Computer
Type of Service Plan For: Netbook Computer
Summary: Media Tablet Usage and Cellular Mobile Broadband Plans
Business & Personal Use of: Media Tablet
Method of Obtaining: Media Tablet
Have Cellular Broadband Plan For: Media Tablet?
Type of Cellular Mobile Broadband Plan For: Media Tablet
Duration of Cellular Mobile Broadband Plan For: Media Tablet
Size of Cellular Mobile Broadband Plan For: Media Tablet
Cellular Mobile Broadband Service Provider For: Media Tablet
Type of Service Plan For: Media Tablet
Summary: Corporate/Customer Data on Mobile Devices
Have Access to Corporate/Customer Information On: Mobile Phone?
Have Access to Corporate/Customer Info On: Laptop?
Have Access to Corporate/Customer Info On: Netbook?
Have Access to Corporate/Customer Info On: Media Tablet?
How Corporate/Customer Data is Accessed from Mobile Phone
Summary: Mobile Phone Security
Concern about Virus/Malware Attack on Mobile Phone
Summary: Extremely or Very Interested in Device Content Security Services
Summary: Already Have Device Content Security Services for Mobile Phone
Demographics
Organization's Primary Industry
Self-Employed?
Occupation/Job Function




67 Charts
  • Mobile Phone Usage
  • Number of Employees at Organization
  • Number of Mobile Phones Used Regularly
  • Description of Mobile Phone Usage (among those who use multiple phones)
  • Description of Mobile Phone Usage (among those who use phones for both business and personal reasons)
  • Voice Minutes/Month
  • Mean Voice Minutes/Month
  • Mobile Phone Service Cost per Month
  • Average Mobile Phone Service Cost per Month
  • Type of Mobile Phone Service Plan
  • Mobile Phone Service Provider
  • Brand of Mobile Phone
  • Is Mobile Phone a Smartphone?
  • Method of Obtaining Mobile Phone
  • Summary: Extremely or Very Interested in Being Able to Do on Mobile Phone
  • Summary: Already Do on Mobile Phone
  • Summary: Services Extremely or Very Interested in Having on Mobile Phone
  • Summary: Already Have on Mobile Phone
  • Services Used with Current Mobile Phone
  • Summary: Uses Feature Once a Day or More on Mobile Phone
  • Most Important Mobile Phone Service for Business Purposes
  • Percentage of Monthly Mobile Voice Use for Business Purposes
  • Percentage of Monthly Text Messaging for Business Purposes
  • Percentage of Monthly Mobile Web Browsing for Business Purposes
  • Number of Applications Downloaded in the Past Year
  • Mobile Phone Application Expenditures
  • Percentage of Downloaded Applications That Were Free
  • Applications That Are on Current Mobile Phone
  • Five Most Frequently Used Applications (among those who currently have more than five apps on mobile phone)
  • Business-focused Applications on Current Mobile Phone
  • Level of Interest in Augmented Reality Apps for Business Purposes
  • Other Mobile Devices Used
  • Business & Personal Use of: Laptop Computer
  • Method of Obtaining: Laptop Computer
  • Have Cellular Broadband Plan For: Laptop Computer?
  • Type of Cellular Mobile Broadband Plan For: Laptop Computer
  • Duration of Cellular Mobile Broadband Plan For: Laptop Computer
  • Size of Cellular Mobile Broadband Plan For: Laptop Computer
  • Cellular Mobile Broadband Service Provider For: Laptop Computer
  • Type of Service Plan For: Laptop Computer
  • Business & Personal Use of: Netbook Computer
  • Method of Obtaining: Netbook Computer
  • Have Cellular Broadband Plan For: Netbook Computer?
  • Type of Cellular Mobile Broadband Plan For: Netbook Computer
  • Duration of Cellular Mobile Broadband Plan For: Netbook Computer
  • Size of Cellular Mobile Broadband Plan For: Netbook Computer
  • Cellular Mobile Broadband Service Provider For: Netbook Computer
  • Type of Service Plan For: Netbook Computer
  • Business & Personal Use of: Media Tablet
  • Method of Obtaining: Media Tablet
  • Have Cellular Broadband Plan For: Media Tablet?
  • Type of Cellular Mobile Broadband Plan For: Media Tablet
  • Duration of Cellular Mobile Broadband Plan For: Media Tablet
  • Size of Cellular Mobile Broadband Plan For: Media Tablet
  • Cellular Mobile Broadband Service Provider For: Media Tablet
  • Type of Service Plan For: Media Tablet
  • Have Access to Corporate/Customer Information On: Mobile Phone?
  • Have Access to Corporate/Customer Info On: Laptop?
  • Have Access to Corporate/Customer Info On: Netbook?
  • Have Access to Corporate/Customer Info On: Media Tablet?
  • How Corporate/Customer Data is Accessed from Mobile Phone
  • Concern about Virus/Malware Attack on Mobile Phone
  • Summary: Extremely or Very Interested in Device Content Security Services
  • Summary: Already Have Device Content Security Services for Mobile Phone
  • Organization's Primary Industry
  • Self-Employed?
  • Occupation/Job Function