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Trends for US Mobile TV and Video Viewing
Summary of 2007 and 2008 Mobile Content Survey Results
Surveys
- Deliverables
-
- Released
- 1Q 2009
- Product Code
- SU-1435
- Price
- Login
In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including viewing TV and video on the mobile phone.
This Research Brief provides the comparative survey results for the portion of questions related to viewing habits of mobile TV and video. Questions were asked about viewing capability, TV and video content sources, experience with mobile commercials and reactions to receiving mobile video advertisements and promotions. It includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.
Table of Contents
- Types of Videos Watched on Mobile Phone
- Have You Ever Seen a Commercial on a Video You've Watched on Your Mobile Phone?
- Reaction to Commercials/Video Advertisements on Mobile Phone
- Reaction to Receiving Promotions on Mobile Phone
- Personal Mobile Phone Provider
- Personal Mobile Phone Brand
- Occupational Status (Multiples Allowed)
- Number of People in Household
- Gender
- Home Internet Connection
- Age
- Education
- Household's Annual Pre-Tax Income