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The Top Reasons Why US Mobile Consumers Contact Their Service Providers

2009 US Consumer Mobility Survey Results

Surveys

Pages
28
Deliverables
Released
2Q 2009
Product Code
SU-1587
Price
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In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including trends in communications with their mobile service providers.

This Research Brief provides the survey results for the portion of questions related to communication trends with mobile operators. Questions were asked about contact with the mobile operator the previous six months, the nature of the contact, and the communications method(s) used. Research methodology and detailed respondent demographics are also included.

Table of Contents

Methodology
Summary: Current Mobile Phone Use
Summary: Current Mobile Phone Use (Cont'd)
Personal vs. Personal and Business Use of Mobile Phone
Mobile Phone Service Provider
Length of Time with Current Mobile Phone Provider
Type of Mobile Phone Service
Shared Minutes/Family Plan/Unlimited Minutes Plan
Monthly Spend: Mobile Phone Service
Monthly Mobile Voice Minutes Used
Mobile Phone Brand
Price of Current Mobile Phone
Summary: Communication with Mobile Service Provider
Summary: Communication with Mobile Service Provider (Cont'd)
Recent Contact with Mobile Service Carrier
Reasons for Contacting Mobile Service Carrier
Methods of Communicating with Mobile Service Carrier
Summary: Demographics
Summary: Demographics (Cont'd)
Age
Gender
Marital Status
Number of People in Household
Employment Status
Self-Employment




19 Charts
  • Mobile Phone Use
  • Mobile Phone Service Provider
  • Length of Time with Current Mobile Phone Provider
  • Type of Mobile Phone Service
  • Use of Shared Minutes / Family Plan and /or Unlimited Minutes Plan
  • Average Monthly Spend on Mobile Phone Service
  • Monthly Mobile Voice Minutes Used
  • Mobile Phone Brand
  • Price Paid for Current Mobile Phone
  • Contacted Mobile Service Carrier in Last 6 Months?
  • Reasons Contacted Mobile Service Carrier in Last 6 Months
  • Methods Used to Communicate with Mobile Service Carrier
  • Age
  • Gender
  • Marital Status
  • Number of People in Household
  • Employment Status
  • Are You Self-Employed?
  • Anticipated Personal Annual Pre-Tax Income in 2009