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Mobile Phone Feature Adoption, Use, and Interests

2009 US Consumer Mobility Survey Results

Surveys

Pages
36
Deliverables
Released
2Q 2009
Product Code
SU-1588
Price
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In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including interest level in specific device features and capabilities.

This Research Brief provides the survey results for the portion of questions related to interest in using different mobile phone activities/capabilities. Questions were asked about eight different mobile phone capabilities, nine form factor and connection-related features, six mobile phone service capabilities, and usage habits that apply to those phone features and mobile applications. Research methodology and detailed respondent demographics are also included.

Table of Contents

Methodology
Summary: Current Mobile Phone Use
Summary: Current Mobile Phone Use (Cont'd)
Personal vs. Personal and Business Use of Mobile Phone
Mobile Phone Service Provider
Length of Time with Current Mobile Phone Provider
Type of Mobile Phone Service
Shared Minutes/Family Plan/Unlimited Minutes Plan
Monthly Spend: Mobile Phone Service
Monthly Mobile Voice Minutes Used
Mobile Phone Brand
Price of Current Mobile Phone
Summary: Interest in Entertainment-Related Mobile Phone Capabilities
Summary: Interest in Mobile Phone Form Factor and Connection Capabilities
Interest in Mobile Phone Form Factor and Connection Capabilities
Summary: Interest in Other Mobile Phone Services and Capabilities
Interest in Other Mobile Phone Services and Capabilities
Summary: Current Use of Mobile Phone Capabilities/Features
Current Use of Mobile Phone Capabilities
Current Use of Mobile Phone Features (1)
Current Use of Mobile Phone Features (2)
Summary: Use of Mobile Applications
Mobile Applications Use
Mobile Applications: Don't Have or Have But Don't Use
Summary: Demographics
Summary: Demographics (Cont'd)
Age
Gender
Marital Status
Number of People in Household
Employment Status
Self-Employment




22 Charts
  • Mobile Phone Use
  • Mobile Phone Service Provider
  • Length of Time with Current Mobile Phone Provider
  • Type of Mobile Phone Service
  • Use of Shared Minutes / Family Plan and /or Unlimited Minutes Plan
  • Average Monthly Spend on Mobile Phone Service
  • Monthly Mobile Voice Minutes Used
  • Mobile Phone Brand
  • Price Paid for Current Mobile Phone
  • Interest in Mobile Phone Capabilities
  • Interest in Mobile Phone Features
  • Percent that Already Do This On Their Mobile Phones
  • Percent that Already Use Features on Mobile Phone
  • Mobile Applications: Have & Use at Least Sometimes
  • Mobile Applications: Don't Have or Have But Don't Use
  • Age
  • Gender
  • Marital Status
  • Number of People in Household
  • Employment Status
  • Are You Self-Employed?
  • Anticipated Personal Annual Pre-Tax Income in 2009