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Purchase Channel Preferences: Mobile Devices, Services, Applications, Content

2009 US Consumer Mobility Survey Results

Surveys

Pages
36
Deliverables
Released
2Q 2009
Product Code
SU-1590
Price
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In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including trends in preferred purchasing channels for mobile devices and services.

This Research Brief provides the survey results for the portion of questions related to preferred purchasing channels for mobile devices and services. Questions were asked about preferred purchasing channels for mobile devices, mobile voice service, mobile text messaging, mobile web access, mobile email, mobile content, and mobile applications. Other questions concerned information sources used when considering purchase of a handset; and mobile device and service changes planned due to the current economic crisis. Research methodology and detailed respondent demographics are also included.

Table of Contents

Methodology
Summary: Current Mobile Phone Use
Summary: Current Mobile Phone Use (Cont'd)
Personal vs. Personal and Business Use of Mobile Phone
Mobile Phone Service Provider
Length of Time with Current Mobile Phone Provider
Type of Mobile Phone Service
Shared Minutes/Family Plan/Unlimited Minutes Plan
Monthly Spend: Mobile Phone Service
Monthly Mobile Voice Minutes Used
Mobile Phone Brand
Price of Current Mobile Phone
Mobile Device & Service Purchasing Channel Preference
Purchasing Channel Preference: Mobile Device
Purchasing Channel Preference: Mobile Voice Service
Purchasing Channel Preference: Mobile Text Messaging
Purchasing Channel Preference: Mobile Web Access
Purchasing Channel Preference: Mobile E-mail
Purchasing Channel Preference: Mobile Content
Purchasing Channel Preference: Mobile Applications
Purchasing Channel Preference: Mobile Broadband
Summary: Information Sources When Considering Purchase of a New Handset
Information Sources When Considering Purchase of a New Handset
Summary: Mobile Device/Service Changes Planned Due to Economic Crisis
Mobile Device/Service Changes Planned Due to Economic Crisis
Summary: Demographics
Summary: Demographics (Cont'd)
Age
Gender
Marital Status
Number of People in Household
Employment Status
Self-Employment




26 Charts
  • Mobile Phone Use
  • Mobile Phone Service Provider
  • Length of Time with Current Mobile Phone Provider
  • Type of Mobile Phone Service
  • Use of Shared Minutes / Family Plan and /or Unlimited Minutes Plan
  • Average Monthly Spend on Mobile Phone Service
  • Monthly Mobile Voice Minutes Used
  • Mobile Phone Brand
  • Price Paid for Current Mobile Phone
  • Purchasing Channel Preference: Mobile Device
  • Purchasing Channel Preference: Mobile Voice Service
  • Purchasing Channel Preference: Mobile Text Messaging
  • Purchasing Channel Preference: Mobile Web Access
  • Purchasing Channel Preference: Mobile E-mail
  • Purchasing Channel Preference: Mobile Content
  • Purchasing Channel Preference: Mobile Applications
  • Purchasing Channel Preference: Mobile Broadband
  • Information Sources When Considering Purchase of a New Handset
  • Mobile Device/Service Changes Planned Due to Economic Crisis
  • Age
  • Gender
  • Marital Status
  • Number of People in Household
  • Employment Status
  • Are You Self-Employed?
  • Anticipated Personal Annual Pre-Tax Income in 2009