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Mobile Banking: Consumers Ponder Convenience, Security Issues

2009 US Consumer Mobility Survey Results

Surveys

Pages
30
Deliverables
Released
2Q 2009
Product Code
SU-1113
Price
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In March 2009, ABI Research conducted an online study among 1,000+ adult U.S. consumers concerning their habits and plans for use of a mobile phone, including interest level in specific device features and capabilities.

This Research Brief provides the survey results for the portion of questions related to mobile banking. Respondents were asked their interest level in conducting mobile banking activities and the reasons for their interest or lack of interest in mobile banking functions. The results reveal indications of what banks and their mobile banking solutions providers must do to drive consumer acceptance.

Table of Contents

Methodology
Summary: Current Mobile Phone Use
Summary: Current Mobile Phone Use (Cont'd)
Personal vs. Personal and Business Use of Mobile Phone
Mobile Phone Service Provider
Length of Time with Current Mobile Phone Provider
Type of Mobile Phone Service
Shared Minutes/Family Plan/Unlimited Minutes Plan
Average Monthly Spending Mobile Phone Service
Monthly Mobile Voice Minutes Used
Mobile Phone Brand
Price of Current Mobile Phone
Summary: Interest in Mobile Banking
Summary: Interest in Mobile Banking (cont'd.)
Interest in Mobile Banking Services
Summary: Reasons for Lack of Interest in Mobile Banking Services
Analysis
Analysis (cont'd)
Reasons for Lack of Interest in Mobile Banking Services
Summary: Demographics
Summary: Demographics (cont'd)
Age
Gender
Marital Status
Number of People in Household
Employment Status
Self-Employment




18 Charts
  • Mobile Phone Use
  • Mobile Phone Service Provider
  • Length of Time with Current Mobile Phone Provider
  • Type of Mobile Phone Service
  • Use of Shared Minutes/Family Plan and/or Unlimited Minutes Plan
  • Average Monthly Spending Mobile Phone Service
  • Monthly Mobile Voice Minutes Used
  • Mobile Phone Brand
  • Price Paid for Current Mobile Phone
  • Interest in Mobile Banking Services
  • Interest in Mobile Banking Services
  • Age
  • Gender
  • Marital Status
  • Number of People in Household
  • Employment Status
  • Self-Employment
  • Anticipated Personal Annual Pre-Tax Income in 2009