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2009 Navigation Survey Highlights

Navigation Preferences and User Behavior in the United States, Germany, France, and the United Kingdom

Surveys

Pages
19
Deliverables
Released
2Q 2009
Product Code
SU-1613
Price
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In April 2009, ABI Research surveyed 766 navigation users in the US and 255 in Germany, 255 in the UK and 255 in France on a wide range of topics related to navigation usage. The survey comprised a wide range of topics related to navigation usage, form factors, features, price evolution, satisfaction, brand/vendor shares, and LBS applications. This Research Brief presents the major highlights of the survey with a focus on comparisons between the different countries.

Table of Contents

Methodology
Executive Summary
Types of GPS Navigation Devices Used
When PND Was Purchased
Future Purchase Intent
Frequency of Use of Navigation Device in Car
Average Duration of Navigation Session in Car
Other LBS Applications Used on Mobile Phone
PND Brands Used in Car
Mobile Phone/PDA
Navigation Service Brands Used
GPS Navigation Device Features Used
Use of Traffic Information,
Map Upgrades, & POI Downloads




10 Charts
  • GPS Navigation Devices Used (Multiples Accepted)
  • When PND Was Purchased
  • Type of GPS Navigation Device Most Likely to Purchase
  • Typical Frequency of Using GPS Navigation Device in Car
  • Average Duration of GPS Navigation Session in Car
  • Other LBS Applications Used on Mobile Phone
  • Brand of PND Used in Car
  • Brand of Navigation Service on Mobile Phone/PDA Used in the Car
  • GPS Navigation Device Features Used
  • Use of Traffic Information, Map Upgrades, & POI Downloads