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Mobile Device Accessories: US Consumer Purchasing Trends and Channel Analysis

Results from US Mobile Device Accessory Survey, July 2009

Surveys

Pages
27
Deliverables
Released
3Q 2009
Product Code
SU-1623
Price
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Alongside the mobile handset market, the mobile handset accessory market offers a large addressable base of users. The market for mobile handset accessories also offers the potential for high margins, but remains very fragmented because accessories are grouped into many product categories. To efficiently address all segments of the accessory market, it is important to understand the attach rate of each accessory category, as well as knowing when and where the accessories were purchased.

This Research Brief discusses the results of a survey focused on the handset accessory acquisition channels of US consumers. This survey concentrates on 16 key accessory segments and eight acquisition channels to identify the accessories US consumers are buying, where they are buying, and when.

Table of Contents

Methodology
Summary: Ownership of Consumer Electronics Products & Mobile Accessories
Ownership/Usage of Consumer Electronics Products
Mobile Phone Accessories
Summary: Mobile Phone Accessories Purchasing Behavior
Mobile Phone Accessories Purchased/Received at Time of Phone Purchase
Summary: Mobile Phone Accessories Purchasing Behavior (cont'd.)
Mobile Phone Accessories: Not Included in Box with Phone, Nor Part of Deal
Mobile Phone Accessories Included in the Box
Mobile Phone Accessories: Part of Deal, But Not in Box
Summary: Mobile Phone Accessories Purchase Price & Source of Purchase
Estimated Total Amount Spent on Current Mobile Phone Accessories
Purchase Sources of Mobile Phone Accessories
Accessories Purchased at Service Provider Retail Location
Accessories Purchased at Major Retail Store
Accessories Purchased at Service Provider Online Location
Accessories Purchased at Major Retail Online Store
Summary: Demographics
Age
Number of People in Home
Marital Status
Description of Home Location
Gender
Anticipated 2009 Personal Pre-tax Income




19 Charts
  • Consumer Electronics Products Owned & Used on a Regular Basis
  • Mobile Phone Accessories
  • Mobile Phone Accessories Purchased/Received at Same Time Purchased/Got Phone
  • Mobile Accessories: Neither in Box Nor Part of Deal
  • Mobile Phone Accessories: Included in the Box
  • Mobile Accessories: Part of Deal, But Not in the Box
  • Estimated Total Amount Spent on Current Mobile Phone Accessories
  • Purchase Sources of Mobile Phone Accessories
  • Purchase Sources of Mobile Phone Accessories (continued)
  • Accessories Purchased at Service Provider Retail Location
  • Accessories Purchased at Major Retail Store
  • Accessories Purchased at Service Provider Online Location
  • Accessories Purchased at Major Retail Online Store
  • Age
  • Number of People in Home
  • Marital Status
  • Description of Home Location
  • Gender
  • Anticipated 2009 Personal Pre-tax Income