Interest in and Usage of Cellular Modems

Results from US Emerging Technology Survey, July 2009

Surveys

Pages
20
Deliverables
Released
3Q 2009
Product Code
SU-1670
Price
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In July, 2009, ABI Research conducted an online study among 1,000 adult US consumers concerning their interest in and expectations of a number of consumer technology products, including cellular modems.

This Research Brief provides the results of the survey for the portion of questions related to cellular modems. Questions were asked about interest, reasons for not being interested, if cellular modems replaced the home broadband connection or provided an alternative, whether the cellular modem was an add-on for an existing computer or purchased with a new PC, and the cost of monthly mobile data service. The results are laid out in charts with additional summaries and analysis comparing the responses of those interested in cellular modems and those who currently have the devices and service.

Table of Contents

Methodology
What is a Cellular Modem?
Interest in Cellular Modems
Interest in Cellular Modems (con't.)
Reasons Not Interested in Cellular Modems
Do Cellular Modems Add to or Replace Home Broadband Service?
Does the Cellular Modem Add to or Replace Your Home Broadband Connection?
Cellular Modems: New PC or Upgrading an Existing One?
Cellular Modem Purchased as Upgrade or with a New Computer?
Cellular Modem Data Service Cost
Monthly Cost Willing to be Paid / Paid for Cellular Modem Data Service?
Summary: Demographics
Age
Number of People in Home
Marital Status
Description of Home Location
Gender
Anticipated 2009 Personal Pre-Tax Income




11 Charts
  • Interest in Cellular Modems
  • Reasons Not Interested in a Cellular Modem
  • Cellular Modem Adds to, or Replaces, Home Broadband Connection?
  • Cellular Modem Purchased as Upgrade or with a New Computer?
  • Monthly Cost Willing to be Paid / Paid for Cellular Data Modem Service?
  • Age
  • Number of People in Home
  • Marital Status
  • Description of Home Location
  • Gender
  • Anticipated 2009 Personal Pre-Tax Income