Pages

34

Deliverables

Released

4Q 2009

Product Code

SU-1544

Price

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Home security is an established market undergoing an interesting evolution as it increasingly intersects with home automation and home monitoring system technologies and services. As this evolution progresses, there are many pressing questions about consumer preferences and activities with respect to home security technologies and services. Such questions include, among others: what percentage of consumers subscribe to traditional professionally monitored home security solutions as opposed to self-monitored systems? How do consumers regard security alarm services - as a "must-have" or a "nice-to-have"? What is the importance to consumers of being able to remotely monitor their homes via the Internet, or their mobile phones? How do consumers regard the advent of electronic door locks as an emerging security market segment? How receptive are consumers to more advanced security technology functionality?

This presentation offers the consumer survey results and accompanying analysis of ABI Research’s 2009 US Consumer Survey, with respect to consumer attitudes and activities in the area of home security. An online survey methodology was used, with the survey conducted September 8-10, 2009 and completed by 1,001 consumers in the United States. The sample source comprised members of a leading global online market research panel that offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel of 4.3 million active members covering 33 international panels. Survey participants were adults of at least 18 years of age and were either the sole decision maker or shared decision making for home security for their home.