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"Green" Handsets

Selected Results from the October 2009 US Emerging Technology Survey

Surveys

Pages
27
Deliverables
Released
4Q 2009
Product Code
SU-1688
Price
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This study offers the complete set of results from ABI Research's October 2009 survey regarding US consumer attitudes about and awareness of green handsets and green handset initiatives. Results from the survey offer insight into US consumers' familiarity with green handsets and the importance of green issues in purchasing decisions, as well as consumer attitudes and preferences for handset recycling.

Table of Contents

Methodology
Summary: Familiarity with Green or Eco- Friendly Handsets
Familiarity with Green or Eco-Friendly Handsets
Summary: Attitudes Towards Green Handsets
Attitudes Towards Green Handsets
Summary: Handset Recycling Programs & Handset Recycling
Attitudes Towards Handset Recycling Programs
Handset Recycling
Summary: Method of Handset Recycling Used/Likely to Use
Method of Handset Recycling Used/Most Likely to Use
Global Handset Recycling Forecast
Summary: Impact of ‘Green' Initiatives on Mobile Services Purchasing
Likelihood to Purchase Mobile Services from a Green Operator
Summary: Impact of Green Initiatives on Mobile Services Purchasing (March ‘09 vs. July '09)
Likelihood to Purchase Mobile Services from a Green Operator (March '09 vs. July ‘09)
Likelihood to Purchase Mobile Services from a Green Operator (March '09 vs. July ‘09): By Age
Summary: Demographics
Age
Number of People in Home
Marital Status
Description of Home Location
Gender
Anticipated 2009 Personal Pre-tax Income
Handset Disposal and Refurbishment




18 Charts
  • Familiarity with Green or Eco-friendly Handsets
  • Importance of Purchasing a Green Handset
  • Attitudes Towards Handset Recycling Programs as a Favorable Means to Minimize the Environmental Impact of Handsets
  • Have You Ever Recycled a Mobile Phone Handset?
  • Methods of Handset Recycling Used
  • Method of Handset Recycling Most Likely to Use
  • Global Handset Recycling Forecast
  • Likelihood to Purchase Mobile Services from an Operator Who Makes Use of Green Initiatives
  • Likelihood to Purchase Mobile Services from an Operator Who Makes Use of 'Green' Initiatives (March '09 vs. July '09 Results)
  • Likelihood to Purchase Mobile Services from an Operator Who Makes Use of 'Green' Initiatives (March '09 vs. July '09 Results)
  • Likelihood to Purchase Mobile Services from an Operator Who Makes Use of 'Green' Initiatives(March '09 vs. July '09 Results)
  • Age
  • Number of People in Home
  • Marital Status
  • Description of Home Location
  • Gender
  • Anticipated 2009 Personal Pre-tax Income
  • Handset Disposal and Refurbishment