Pages

22

Deliverables

Released

1Q 2010

Product Code

SU-1752

Price

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Alongside the mobile handset market, the mobile handset accessory market offers a large addressable base of users. The market for mobile handset accessories also offers the potential for high margins, but remains very fragmented because accessories are grouped into many product categories. To efficiently address all segments of the accessory market, it is important to understand the attach rate of each accessory category, as well as knowing when and where the accessories were purchased.

This Research Brief discusses the results of a survey focused on the handset accessory acquisition channels of consumers in Asia-Pacific, Western Europe and the United States. This survey concentrates on 14 key accessory segments with a particular focus on chargers, car chargers and memory cards. Eight acquisition channels are used to identify the accessories consumers are buying, where they are buying, and when.