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US Business Customers' Mobile Phone Feature Adoption and Interests by Size of Business

2009 Survey Results

Surveys

Pages
33
Deliverables
Released
1Q 2010
Product Code
SU-1772
Price
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This Research Brief presents mobile phone feature survey results for mobile business customers in the United States segmented by size of business. The survey was conducted in August 2009, and its results are presented for 16 different feature sets including:

- Voice productivity features (voice-activated dialing, speakerphone, Bluetooth headset)
- Multimedia features - taking pictures, watching videos, watching TV, listening to music
- Purchasing games and ringtones
- QWERTY and touchscreen keyboards
- Wi-Fi for Internet access and voice calling
- Detachable memory stick
- Large screen size
- Location-based services
- Using phone as modem for laptop Internet access
- Push-to-Talk walkie talkie capabilities

Supplementing this data are mobile phone usage and spending data, mobile phone brand and purchase cost, corporate and personal liable phone and mobile service spending, and smartphone adoption data. Also included are survey respondent demographic data.

Table of Contents

Methodology
Summary: Mobile Phone Usage
Mobile Service Provider
Mobile Phone Usage
Number of Mobile Phones Used
Ways in Which Use Multiple Phones
Monthly Minutes Used
How Monthly Mobile Phone Bill Is Paid
Average Monthly Mobile Phone Service Spend
Summary: Mobile Handset Information
Mobile Phone Brand
Summary: Smartphone Usage
Smartphone Usage
Rules Regarding Smartphone Bluetooth Use
Summary: Mobile Handset Purchasing
How Phone Was Obtained
Amount Spent on Mobile Phone
Summary: Mobile Functions & Services
Current Mobile Phone Functionality/Services
Top 2 Box Interest in Mobile Phone Functions/Services
Summary: Current Mobile Phone Features
Current Mobile Phone Features
Summary: Interest in Mobile Phone Features
Interest in Mobile Phone Features
Summary: Demographics
Company Size
Industry
Occupation
Age
Anticipated 2009 Personal Annual
Pre-Tax Income
CHARTS:




22 Charts
  • Mobile Phone Service Provider
  • Mobile Phone Usage
  • Number of Mobile Phones Used
  • Ways in Which Use Multiple Phones
  • Monthly Minutes Used
  • How Monthly Mobile Phone Bill Is Paid
  • Average Monthly Mobile Phone Service Spend
  • Business Mobile Phone Brand
  • Is Your Phone a Smartphone?
  • Does Company/Employer Have Rules Regarding When Smartphone's Bluetooth Needs to Be Turned Off?
  • How Phone Was Obtained
  • Approximate Amount Spent on Mobile Phone
  • Current Mobile Phone Functionality/Services
  • Top 2 Box Interest in Mobile Phone Functions/Services (ratings of 4 or 5 on 5-point scale)
  • Features Already on Mobile Phone
  • Top 2 Box Interest in Mobile Phone Features (ratings of 4 or 5 on 5-point scale)
  • Company Size
  • Industry
  • Occupation
  • Age
  • Anticipated 2009 Personal Annual
  • Pre-Tax Income