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Enterprise Use of Twitter and Social Media on Mobile Devices, by Operator

2009 US Survey Results

Surveys

Pages
31
Deliverables
Released
1Q 2010
Product Code
SU-1782
Price
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This Research Brief presents social media survey results for United States mobile business customers, segmented by US mobile operator. The survey was conducted in August 2009; its results show adoption, interest and the frequency of use of social media for both personal and business purposes. Social media categories are:

- Facebook, MySpace
- Twitter
- Video websites (eg. YouTube)

Supplementing this data are mobile phone usage and spend data, as well as survey respondent demographic data.

Table of Contents

Methodology
Summary: Mobile Phone Usage
Mobile Phone Usage
Number of Mobile Phones Used
Ways in Which to Use Multiple Phones
Monthly Minutes Used
How Monthly Mobile Phone Bill Is Paid
Average Monthly Mobile Phone Service Spend
Summary: Usage and Interest in Social Media Applications on Mobile Phones
Social Media Applications Used on Mobile Phone
Interest in Using Twitter for Personal Reasons on Mobile Phone
Interest in Using Twitter for Business Reasons on Mobile Phone
Interest in Using Video Web Site or Service for Personal Reasons on Mobile Phone
Interest in Using Video Web Site or Service for Business Reasons on Mobile Phone
Interest in Using Social Networking for Personal Reasons on Mobile Phone
Interest in Using Social Networking for Business Reasons on Mobile Phone
Summary: Frequency of Use of Social Media Applications on Mobile Phones
Frequency of Use: Twitter (Personal Reasons)
Frequency of Use: Twitter (Business Reasons)
Frequency of Use: Video Web Site/Service (Personal Reasons
Frequency of Use: Video Web Site/Service (Business Reasons)
Frequency of Use: Social Networking (Personal Reasons)
Frequency of Use: Social Networking (Business Reasons)
Summary: Demographics
Company Size
Industry
Occupation
Age
Anticipated 2009 Personal
Annual Pre-Tax Income




25 Charts
  • Mobile Phone Usage
  • Number of Mobile Phones Used
  • Ways in Which to Use Multiple Phones
  • Monthly Minutes Used
  • How Monthly Mobile Phone Bill Is Paid
  • Average Monthly Mobile Phone Service Spend
  • Social Media Applications Used on Mobile Phone
  • Interest in Using Twitter for Personal Reasons on Mobile Phone
  • Interest in Using Twitter for Business Reasons on Mobile Phone
  • Interest in Using Video Web Site or Service for Personal Reasons on Mobile Phone
  • Interest in Using Video Web Site or Service for Business Reasons on Mobile Phone
  • Interest in Using Social Networking for Personal Reasons on Mobile Phone
  • Interest in Using Social Networking for Business Reasons on Mobile Phone
  • Frequency of Use: Twitter for Personal Reasons on Mobile Phone
  • Frequency of Use: Twitter for Business Reasons on Mobile Phone
  • Frequency of Use: Video Website or Service for Personal Reasons on Mobile Phone
  • Frequency of Use: Video Website or Service for Business Reasons on Mobile Phone
  • Frequency of Use: Social Networking for Personal Reasons on Mobile Phone
  • Frequency of Use: Social Networking for Business Reasons on Mobile Phone
  • Company Size
  • Industry
  • Occupation
  • Age
  • Anticipated 2009 Personal
  • Annual Pre-Tax Income