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Features Expected in Mobile Phones by Price Point

A Multi-Country Consumer Wireless Survey

Surveys

Pages
19
Deliverables
Released
2Q 2010
Product Code
SU-1271
Price
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Prices of today’s mobile phones range from free to hundreds of dollars, and the types of features mobile subscribers expect to find in a phone usually have a direct relation to its price. This Research Brief is based on a multinational survey of 1,404 mobile phone users (601 in Western Europe; 201 in the United States; 602 in Asia Pacific), and asks respondents how much they plan to spend on their next mobile phone and what hardware attributes and software features they can reasonably expect to find in a phone at that price point.

Table of Contents

Methodology
Summary: Devices/Services Owned/Used
Devices/Services Used
Summary: Features Desired/Expected on $50 Mobile Phone
Features Desired/Expected on $50 Mobile Phone
Summary: Features Desired/Expected on $50 Mobile Phone (February ‘09 Results)
Features Would Like/Expect to Find on a $50 Mobile Phone (February ‘09 Results)
Summary: Features Desired/Expected on $100 Mobile Phone
Summary: Features Desired/Expected on $100 Mobile Phone (cont'd)
Features Desired/Expected on $100 Mobile Phone
Summary: Features Desired/Expected on $100 Mobile Phone (February ‘09 Results)
Features Would Like/Expect to Find on a $100 Mobile Phone (February ‘09 Results)
Summary: Demographics
Respondent Country
Respondent Age
Respondent Gender
Respondent Occupation




9 Charts
  • Devices/Services Owned or Used on Regular Basis
  • Features Desired/Expect to Find on a Mobile Phone Costing $50
  • Features Would Like & Expect to Find on a Mobile Phone Costing $50 (February ‘09)
  • Features Desired/Expect to Find on a Mobile Phone Costing $100
  • Features Would Like & Expect to Find on a Mobile Phone Costing $100 (among those willing to pay at least $100 for next phone) (February ‘09 Results)
  • Respondent Country
  • Respondent Age
  • Respondent Gender
  • Respondent Occupation