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Premium Mobile Services

2010 US Consumer Mobility Survey

Surveys

Pages
27
Deliverables
Released
3Q 2010
Product Code
SU-1804
Price
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This Research Brief contains key trends, insights and recommendations from a US Consumer Mobility survey focused on consumer opinions and attitudes about premium services such as navigation, music and other multimedia services. The Brief includes specific statistics broken down by mobile device type: feature phones, smartphones, netbooks and laptops. Data are also segmented by demographic profile.

Table of Contents

Methodology
Summary Connected Mobile Device Usage
Connected Mobile Devices Owned - Reported
Summary Connected Mobile Device Usage
Connected Mobile Devices Owned - Actual
Summary: Mobile Feature Phone Usage
Mobile Feature Phones: Mobile Service Providers Used
Mobile Feature Phones: Premium Fee-Based Services Used
Mobile Feature Phones: Frequency of Navigation Services Used
Summary: Smartphone Usage
Smartphones: Mobile Service Providers Used
Smartphones: Premium Fee-Based Services Used
Smartphones: Frequency of Navigation Services Used
Summary: Connected Laptop Usage
Connected Laptops: Mobile Service Providers Used
Connected Laptops: Premium Fee-Based Services Used
Summary: Connected Netbook Usage
Connected Netbooks: Mobile Service Providers Used
Connected Netbooks: Premium Fee-Based Services Used
Summary: Demographics
Age by Respondent
Age by Gender
Occupational Status
Occupation
Income




16 Charts
  • "Connected" Devices Owned
  • Mobile Feature Phone Providers
  • Fee-Based Services Subscribed to and Used on Mobile Feature Phone
  • Frequency of Using Navigation Service on Mobile Feature Phone
  • Smartphone Providers
  • Fee-Based Services Subscribed to and Used on Smartphone
  • Frequency of Using Navigation Service on Smartphone
  • "Connected" Laptop Providers
  • Fee-Based Services Subscribed to and Used on "Connected" Laptop
  • "Connected" Netbook Providers
  • Fee-Based Services Subscribed to and Used on "Connected" Netbook
  • Age by Respondent
  • Age by Gender
  • Occupational Status
  • Occupation
  • Income