Digital Media in the Home

2008/2010 US Consumer Survey Results

Surveys

Deliverables
Released: 3Q 2010
Product Code: SU-1870
Price: Login

This Research Brief discusses a portion of the results from two online surveys that were fielded in late June and early July (June 30-July 2) 2010 and April of 2008. The 2010 survey had a total of 1,005 US respondents, 1,002 US respondents in 2008. This research focuses on the consumer electronics in the home (including computers) and where digital content is stored. The installed base for HDTVs and Blu-ray players continues to grow as others such as digital cameras and portable media/MP3 players are approaching maturity and facing competition from mobile phones. Laptop computers are becoming the preferred computing device over desktops and Apple has increased its share over the course of the past two years.

Methodology

Consumer Electronics Devices in the Home (2010)

Consumer Electronics Devices in the Home

Types of Computers in the Home

Number of Windows Desktop PCs in Home

Number of Windows Laptop PCs in Home

Number of Apple Desktop Computers in Home

Number of Apple Laptop Computers in Home

Number of Linux-Based Desktop Computers in Home

Number of Linux-Based Laptop Computers in Home

Number of Windows-Based Netbooks in Home

Number of Android-Based Netbooks in Home

Types of Digital Content Stored

Where Digital Photos are Stored

Where Digital Music Files are Stored

Where Digital Videos are Stored

Number of TVs in the Home

Number of HDTVs in the Home

HDTV Features

Type of DVR

Hours of TV Recorded on DVR in a Typical Day

Demographics (2010 Survey)

Age

Gender

Number of People in Household

Children in Household

Education

Occupation

Household Income

Ethnicity

Demographics (2008 and 2010)

Age