Pages

62

Deliverables

Released

3Q 2010

Product Code

SU-1872

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This Research Brief discusses a portion of the results from two online surveys that were fielded in late June and early July (June 30-July 2) 2010 and in April of 2008. The 2010 survey had a total of 1,005 US respondents; there were 1,002 US respondents in 2008. This particular Research Brief focuses on physical and online media/content.

With the number of video rental touch points increasing, the pressures on incumbents such as Blockbuster Video are readily apparent. In addition there is evidence that consumers in general are purchasing/renting physical media. These changes will likely continue, even though the content holders (video) have stronger controls over where and when content is available. The question becomes not how much consumers view content online but how much revenue the operators and content holders will extract. Despite some discussions surrounding the decline in pay-TV operator households/subscribers, there is little evidence thus far that broadband media are causing a significant contraction in customer bases. Respondents in the 2010 survey showed more interest in "cutting the cord" than previous surveys, but clearly that interest has not translated to actions on a 1:1 basis, at least not to date.