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US Consumer Femtocell Survey 2010

Femtocell Awareness, Purchase Intentions, Home 3G, and Wi-Fi Usage Patterns

Surveys

Pages
26
Deliverables
Released
4Q 2010
Product Code
SU-1926
Price
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This Research Brief is based on a survey of 2,000 mobile phone users in the United States, conducted in the second half of 2010. Respondents were asked whether they would be interested in a femtocell device. They were provided with an explanation of what the device is and can do. The survey covers consumer awareness, purchasing intentions, and user attitudes towards femtocells in the United States, which is currently one of the fastest-growing femtocell markets in the world.

In addition the survey also probed mobile data usage patterns in the home, querying users' preferences regarding Wi-Fi versus femtocells. The survey provides analysis of the results and details of the demographics used.

Table of Contents

Methodology
Summary: Awareness and Current Use of Femtocell
Unaided Awareness of Femtocell
Source of Awareness of Femtocell
Summary: Likelihood of Purchasing a Femtocell & Willingness to Pay
Likelihood of Purchasing Femtocell
Most Willing to Pay as a One-Time Cost for a Femtocell
Summary: Reasons Not Likely to Purchase a Femtocell
Reasons Not Likely to Purchase Femtocell
Summary: Mobile Data Usage at Home
Frequency of Using Mobile Phone/Smartphone to Access the Internet, Check Email and/or Watch Videos at Home
Connection Used to Access Internet, Check Email or Watch Video over Mobile Phone/Smartphone at Home
Willingness to Consider Femtocell Instead of Wi-Fi
Feature Importance in Purchase of Portable Video Game Device
Demographics
Age
Gender
State of Residence
Number of People in Household
Children under Age 18 in Household
Education
Occupational Status
Anticipated 2010 Income
Ethnicity




18 Charts
  • Have You Heard of Femtocell?
  • Where Have You Heard of Femtocell?
  • Likelihood of Purchasing Femtocell to Improve Quality of Cellular Network Coverage in Home
  • Most Willing to Pay For Femtocell
  • Why Aren't You Likely to Purchase a Femtocell?
  • How Often Do You Use Mobile/Smartphone to Access Internet, Check Email And/Or Watch Videos at Home?
  • Connection Used to Access Internet, Check Email, or Watch Video Over Mobile/Smartphone at Home
  • Willingness to Consider Femtocell Instead of Wi-Fi
  • Biggest Influence to Use Femtocell For Indoor Mobile Data Usage
  • Age
  • Gender
  • State of Residence
  • Number of People in Household
  • Children under Age 18 in Household
  • Education
  • Occupational Status
  • Anticipated 2010 Income
  • Ethnicity