Company Insight

Baidu's Mobile OS Plans - Day Dreamer or Serious Contender

Author: Jake Saunders, Vice President of Forecasting

Published: 23 Mar 2011

Today Chinese web services company Baidu announced it was also going to enter the mobile handset OS market. As a number of commentators have mentioned, the space is getting pretty crowded. Why does Robin Li, Baidu’s chief executive, believe there is a need for (yet) another mobile OS?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Smartphones & Mobile Devices Research Service and the Asia Intelligence Research Service.

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