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Location Based Services: Boon or Bane for Businesses?

Author: Peter Loh, Principal Analyst, Semiconductors

Published: 31 Mar 2011

M-commerce blurs the distinction between websites and bricks-and-mortar outlets, linking disparate operations and turning the Internet into a pivotal sales engine as well as a battelfield for the first time for many retailers. Is LBS the disruptive technology that will turn the retail business on its head? Or should we look upon LBS as a key driver (i.e., technological tool) in changing consumer behavior at retail?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Location Platforms and Enablers Research Service and the Mobile Marketing Research Service and the Human Machine Interface Research Theme and the Retail Technology Research Theme.

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